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Press
The SEO/PPC Trade-Off Audit
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
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Press
Pay for Performance Social Media Management
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
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Magazine
The Magazine: Spring Edition
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Roundtables
Greenlight's International Roundtable
Representatives from Boots, TM Lewin, Goodman and Perform discuss with Greenlight's Client Services Director, Chris Bland, and Social Media Director, Simon Rogers, the challenges they have faced in creating a global online marketing strategy and the approaches they have taken to get it right.
Roundtables
Travel - Search and Social Media Roundtable
Watch the full version or bite size chapters of Greenlight’s Travel Roundtable, where Greenlight’s CEO Warren Cowan, and Social Media Director, Anna O’Brien, discuss with industry experts from Hilton, Expedia, Owner’s Direct and Mercury Direct the various challenges facing the Travel industry when it comes to marketing their businesses and securing customers. Share their tips and experiences on what they are doing in order to overcome challenges.
Roundtables
Finance - Social Media Roundtable
Strict compliance regulations in the financial services industry limits the way social media can be used. However, as discussed in Greenlight’s filmed roundtable, there are ways of implementing successful social media campaigns which abide by these restrictions.
Watch the roundtable discussion where Greenlight’s Social Media Director, Anna O’Brien and representatives from financial institutions including Barclays Wealth, HSBC, Google Finance and Legal & General, discuss the problems that financial instiutions are facing online. Industry experts share their tips and experiences on what they are doing in order to overcome them.
Roundtables
Fashion Roundtable
In August, Greenlight hosted a filmed fashion roundtable event titled, In Search of Fashion. Representatives from major fashion brands, including Reiss, Next, Debenhams, Fashion Union and MiH Jeans gathered to discuss how Search and Social Media has helped them to market their brands in the online world.
Click the link at the bottom to watch the full roundtable.
Roundtables
Gaming - Search and Social Media Roundtable
Watch either the full version or bite size chapters of Greenlight's Search & Social Media Gaming Roundtable – where Greenlight's CEO, Warren Cowan, and Social Media Director, Anna O'Brien, discuss with industry experts the challenges that gaming organisations face when it comes to their online presence and Search and Social Media strategies.
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