Moneysupermarket.com tops Greenlight’s integrated search report for the insurance sector
London, 28 September, 2009 - Greenlight, the UK's leading independent search marketing agency, has released its first piece of quarterly integrated research for the insurance sector. The report, which covers Q2 2009, determines the most visible insurance websites in Google paid search as well as natural search.
The latest research analysed 753 keywords, which generated more than 8.7 million searches that took place in Q2 2009 for insurance-related keywords. This data was then used to rank the most visible sites on page 1 of Google's natural search results.
According to Greenlight's report, the most visible insurance website in natural search during July 2009 was the aggregator moneysupermarket.com with 83% visibility. It is followed by confused.com and tescofinance.com who reached 49% and 43% of the searching audience respectively. In Greenlight's natural search league table, only twenty sites were visible to more than 10% of searches performed in July 2009.
The paid search section of the report determines an advertiser's share of voice based on: how often they appear on Google, which ad position they are bidding for and the search volume generated for the keywords they bid on. The ranking represents visibility across the top 90 keywords in July 2009.
Moneysupermarket.com ranked the highest with 78% share of voice in the paid search space. This was achieved by appearing for 83 of the 90 keywords analysed. Interestingly, NorwichUnion/Aviva ad creatives appeared at an ad average position of 3.6. However, they reached position 13 overall in the paid search league table, having bid on only 34 of the 90 keywords analysed.
Greenlight currently produces quarterly integrated reports covering a broad cross section of industries including travel, retail banking, fashion, car hire and online gaming, amongst others.
Please note: If you plan to run this story online, please link any references to Greenlight via the following: http://www.greenlightsearch.com/sectorreports/insurance.html