Greenlight shortlisted for ‘Best Use of Technology’ Award
Organised by Growing Business Magazine, The Fast Growth Business Awards (FGBA 2010) showcase the UK's most cutting edge businesses.
Greenlight has been recognized for the merging of its two proprietary data gathering technologies, gCentral and SearchSentry, to build a system to generate data from which to produce industry sector reports. Covering 16 industry verticals, these complimentary reports represent the first ever single source of search marketing benchmarking data intelligence available to marketers, and all for free.
This methodology relies on no third party applications and code, making it an independent, purpose built platform designed to deliver results rapidly and to turn the results into meaningful and actionable marketing insight.
For the first time companies can determine how well their brand(s)/product(s) website(s) perform in search engines benchmarked against their competitors and in comparison to the maximum opportunity.
Each report broadly provides the following:
- A breakdown of how many and what searches are made by the public in a given month, in a particular sector
- The performance and ranking of the 60 most visible brands against those searches in natural search and paid search (i.e. % share of visibility)
- The identification of the most common ad creatives used in paid search for that period and sector
- The potential opportunity available and lost for each brand in the sector within the given quarter.
Andreas Pouros, chief operating officer at Greenlight said: "We're delighted with the recognition given to our proprietary technological capability, the cornerstone of Greenlight's overall search marketing expertise and offering. It enables us to deliver results rapidly and to turn them into meaningful, actionable marketing insight for the industry."
Please note: If you plan to run this online, please link any references to Greenlight via the following: http://www.greenlightsearch.com/