Content from Digital Advent Calendar

Box 1

The first of Greenlight's Digital Advent Calendar boxes:

Don't Spam! Not because people find it annoying, but because if you do, you might just get a visit from Matt Cutts and his Google Web Spam team.

Click here to see the video clip

Box 2 

Consumers have changed the way that they shop, and those who have adapted their strategies with this in mind have reaped the benefits.

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Box 3

Having a mobile strategy has gone from a 'nice to have' feature to being an integral part of an online businesses strategy.

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Box 4

Patricia McElhinney (Social Media Project Manager) and Katie Reynolds (Social Media Strategist) discuss the benefits of using Pinterest as part of your Christmas campaign strategy. 

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Box 5

SEO takes 3-6 months to take effect and so, to be on the safe side, SEO for Christmas keywords should start in July.

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Box 6

When is the best time of day for a brand to post? Are there any tools which can be used to monitor your Twitter page analytics? Patricia McElhinney (Social Media Project Manager) gives us insight into how Twitter can help Christmas campaign success. 

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Box 7

To stand out from the crowd, why not think about integrating your Paid Media campaign into other channels, such as Social Media? Greenlight's Paid Media Campaign Director, Dave Tillett, takes us through his five essential paid media tips for Christmas 2012.

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Box 8

On Thursday 5^th July, Greenlight hosted a Christmas Conference with representatives from some of the biggest Search & Social Media names in the Business, including Facebook, YouTube, Sysomos, Google, Kred, Marketwire, Hydra, Criteo and Brandwatch. Each brand was given their own chance to explain why how their platform can best be used to maximise exposure with your Christmas campaigns.

Click here to see the video clips from the Conference

Box 9

Greenlight has put together an integrated Search planner, filled with SEO, PPC and Social Media tips to help you plan your Christmas campaign. 

Click here to see the Search Planner

Box 10

By creating an integrated online camapign, Greenlight helped Master of Malt to increase its online revenue by 540% in just one year! 

Click here to see the case study