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Press
The SEO/PPC Trade-Off Audit
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
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Press
Pay for Performance Social Media Management
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
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Magazine
The Magazine: Spring Edition
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Events
Content from Digital Advent Calendar
Events
Greenlight's Christmas Conference Presentations
Presentation slides from the panellists who spoke at Greenlight's Christmas Conference on Thursday 5th July 2012.
Events
Digital Campaign Planner
Greenlight has put together an integrated Search planner, filled with SEO, PPC and Social Media tips to help you plan your Christmas campaign. Take a look and find out what you need to be thinking about in the run up to Christmas.
Events
Greenlight's Christmas Conference
On Thursday 5th July, Greenlight hosted a Christmas Conference with representatives from some of the biggest Search & Social Media names in the business, including Facebook, YouTube, Sysomos, Google, Kred, Marketwire, Hydra, Criteo and Brandwatch. Each brand was given their own chance to explain how their platform can best be used to maximise online exposure for your Christmas campaigns.
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Greenlight’s Digital Advent Calendar
With £7.9 billion spent online in the UK over December 2011, it is imperative to have a successful online strategy in place for Christmas 2012. Greenlight's in-house experts have put together a Digital Advent Calendar, which is filled with ten tips on how to create a successful Search and Social Media strategy this Christmas 2012.
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Greenlight/Google Conference: The Buying Cycle
Greenlight recently co-hosted a conference with Google titled, The Buying Cycle.
Watch the bite size chapters and hear what Greenlight and Google's experts have to say on the topics of Attribution, Bid Management, Google Wallet, Conversion, Online shopping and Demand Side Platforms (DSPs).
To view all of the bite size chapters, please click 'view more' below.
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Digital marketing - when the digital cookie crumbles
Browser 'cookies' are the life blood of online marketing. They tells us where our site traffic comes from, in what quantities and what it does when it gets there. But the humble Cookie is under threat from many angles. Come May 26 2012, European privacy laws come into force. All UK websites must...
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