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The History and Evolution of Paid Search ›
15
th
Apr 2010
If accurate, this will shed some very useful light on the
correlation between keyword volumes, ranks and visits, aligning
natural search marketing strategy closer to that of paid search
where comprehensive performance data has always been provided by
search networks.
Clickthrough Data in Google Webmaster Tools
Google's update this week of its Webmaster Tools service has introduced
click-through rate data for natural search keywords for the first
time.
If accurate, this will shed some very useful light on the
correlation between keyword volumes, ranks and visits, aligning
natural search marketing strategy closer to that of paid search
where comprehensive performance data has always been provided by
search networks.
Greenlight is preparing a thorough analysis of the accuracy of
this data particularly when compared to other sources of data such
as Google Analytics, other web analytics packages
and the search volumes provided by the 'External Keyword Tool'. It should make for
interesting reading so keep watching this space...
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