Greenlight, has scooped two awards at this year’s Dadi Awards, for implementing a successful search engine optimisation (SEO) campaign for RS Components. Greenlight was awarded two Dadi’s for “Best Media Strategy” and “Best Retail Website or Campaign” in recognition of results the agency helped...
The latest edition of Greenlight's magazine features guest publications from Hybris, Shutl and WorldPay as well as a feature article from Greenlight's Director of Technology and eCommerce, Kevin Murray. Topics include, closing the circle between online and offline customer shopping behaviour,...
The latest insights and updates in the world of Search Engine Optimisation from Greenlight's SEO Director, Adam Bunn.
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
Google’s quitting China spells loss of advertising dollars and greater dependency on foreign operators
Is Microsoft's launch strategy for its new search engine 'Bing' going to allow it to encroach on Google's market share? That's the big question. Rumour has it that Microsoft has $100m for its marketing campaign, but Comscore stats for the last 6 months in the US, show market share as being larg...
I've always liked the Farecast interface. It gives that feeling of true flexibility of refining your choices without you having to keep going back and endlessly redo your searches.
It is one of those few great examples of professional and expert power, put in the hands of the consumer by new web ...
Fascinating and slightly intimidating research reported in Adage this week about internal research at Google, which suggests that as long as you badge it Google, user perception and preference on search results goes up, even if it's not Google's results.
The research which took search results...
The idea of 1 set of keyword specific search results for all, has always been considered something of an old school way of search engines doing things, although in the light of anything better it was the best thing to be had, and arguably Google have given it the best stab possible.
As an improve...
At a time when budgets are being hastily trimmed in areas that have supported the branding effort, interest in cost-effective mediums like search is gaining momentum. More specifically, businesses are interested in how search can be used to drive the branding process and preserve brand equi...
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