Victoria Galloway

Victoria Galloway

Victoria works across the board on all SEO clients, to develop innovative content; from creative blogs and news articles to implementing highly effective online PR strategies. With a strong background in Journalism, she has developed the online presence for many international brands. Victoria has a degree in Classics from the University of Warwick.

Aboutopen
Blog Blog
26 th Jul 2012

The mighty hurdle: What happens when Brands meet the News and the News meets Censorship

The sporting event hosted in London this summer is a great example of how censorship can affect a brand's digital journey - especially when it comes to online PR. The trick is to leverage key events and news that you can naturally associate your brand with, add sources and back up your position with timely, relevant commentary. Jump through censorship hurdles by being smart with your language; allude to events, play on words - even pun - and write your marketing materials in a dignified and controlled manner.

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Brands , Copywriting , and more...
Blog Blog
27 th Jun 2012

Editorially speaking: The importance of online conversations

The digital age has offered writers a new creative and diverse platform. Writing for the web is, of course, different to any other form of writing and demands its own rules, but what defines success online is very much the same as any other writing sphere: you connect, you engage, your content is shared and you become credible.

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Copywriting , Google , and more...