Maria Asenova

Maria Asenova

Maria is a Paid Media Analyst at Greenlight. She has experience of planning, creating and analysing PPC campaigns across a range of retail accounts. Her current portfolio of clients includes Thistle & Guoman Hotels, Nisbets, 24Studio, New Look and Urban Outfitters.

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Blog Blog
03 rd May 2012

Product Listing Ads – Best practices and tips for new users

In Q4 2011, Google’s Product Listing Ads (PLAs) – a new type of search ad offering, which enjoyed great success in the US, became available in the UK amid huge excitement. PLAs are effective in delivering both a strong click through rate (CTR) and conversion rate (CR). Here are our best practice tips for new PLA users.