Joe Roman

Joe Roman
Aboutopen
Blog Blog
19 th Sep 2011

Dynamic Ads... The Verdict so far

It seems such a long-time ago since Google first announced the launch of Keywordless Ads or as they were adeptly renamed, Dynamic Ads. Some asked why all the fuss? Others mockingly coined the latest Adwords innovation ‘the death of the paid search agency’. And who can blame advertisers for asking why they would need the expertise of an intermediary if neither they nor their hired-help needed to do anything? However, what results have Dynamic Ads reaped so far?