Greenlight, has scooped two awards at this year’s Dadi Awards, for implementing a successful search engine optimisation (SEO) campaign for RS Components. Greenlight was awarded two Dadi’s for “Best Media Strategy” and “Best Retail Website or Campaign” in recognition of results the agency helped...
The latest edition of Greenlight's magazine features guest publications from Hybris, Shutl and WorldPay as well as a feature article from Greenlight's Director of Technology and eCommerce, Kevin Murray. Topics include, closing the circle between online and offline customer shopping behaviour,...
The latest insights and updates in the world of Search Engine Optimisation from Greenlight's SEO Director, Adam Bunn.
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
Gaming is one of the hardest industries to find Search Marketing success within, but if you can get it right the rewards are enormous. My top 10 considerations can be found below - good luck!
1.The 'gaming industry' is not one industry 2.The big search terms are very big search terms 3. Limit...
1. The 'gaming industry' is not one industry 2. The big search terms are very big search terms 3. Limited long tail but not for long 4. Plan for Seasonality 5. Loyal users aren't so loyal...
Watch your business reap the benefits as you apply each of our handy, up-to-the-minute SEO & PPC tips.
1. Get your singulars and plurals right
Whether to target singular or plural versions of specific search terms is not an issue in paid search; the more search term variations the better...
We're half-way through the 'golden quarter' and all reports seem to suggest this won't be a great Christmas for the retail sector. Consumer confidence has been seriously knocked by the increasingly worrying economic uncertainties around us. Inflationary pressures, the shrinking availability of c...
Whilst I can see what Wolfram Alpha is trying to achieve, (both enviable and interesting), it isn't really that impressive when the search mechanism is restricted to selected databases and feeds.
The general approach is sound - using structured data from vetted sources to build a searchable knowle...
What is social proof?
Social proof is when people in ambiguous social situations have their actions guided by the assumption that other people are better informed about a situation than them.
There are countless examples of social proof in action offline:
This surrendering of personal will and the i...
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