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12 th Dec 2012

Google has re-launched a UK mortgage comparison service

Research from Greenlight shows that Google’s entry into both credit cards and car insurance had less than a 1% impact on what people clicked on when they searched Google for those products. According to Andreas Pouros, Chief Operating Office at Greenlight, initial evidence suggests the same to be true for mortgages.

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Finance , Google , Insurance , and more...
Press Press
12 th Dec 2012

Google’s mortgage comparison service of little threat to incumbents

Google’s latest entry into mortgage comparison poses little threat to incumbents in its current form. Greenlight bases this on how things have played out in the car insurance and credit card sector. In addition, the brand is still not one consumers immediately associate with financial services and has some way to go yet before it becomes a more established player in consumer minds.

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Finance , Google , and more...
White Goods White Goods
05 th Dec 2012

White Goods Sector Report, Issue 15, November 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data in the white goods sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: dishwasher and laundry products, cooking products and refrigeration products

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PPC , SEO , Social Media , and more...
Brown Goods Brown Goods
05 th Dec 2012

Brown Goods Sector Report, Issue 14, November 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data in the brown goods sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: Audio & Accessories, Cameras & Camcorders, PCs & Laptops, Phones & Accessories, TVs & DVD players

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Brown Goods , PPC , SEO , and more...
Hotels Hotels
05 th Dec 2012

Hotels Sector Report, Issue 14, November 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data in the hotels sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: generic, domestic, short haul and long haul hotel-related keywords

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Hotels , PPC , SEO , and more...
Holidays Holidays
05 th Dec 2012

Holidays Sector Report, Issue 15, November 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data for holiday providers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: generic keywords, short haul destinations and long haul destinations

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Holidays , PPC , SEO , and more...
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