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Press
The SEO/PPC Trade-Off Audit
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
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Press
Pay for Performance Social Media Management
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
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Magazine
The Magazine: Spring Edition
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
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Why Twitter's ads API launch suggests an IPO might follow in August http://t.co/kkwDtXEIKz
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Facebook Ads Based on Browsing Challenge Google http://t.co/BrHht0xNXT via @BloombergNews
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The social network is discounting prices so some members can pick up gifts for as little as a buck. Read this article by Jennifer Van Grove on CNET News.
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Google appending brand in front of search results title http://t.co/G0RwYy2o43 @seroundtable
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Facebook set to announce Microsoft Atlas acquisition today http://t.co/AnyunZaJRl
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Now, Facebook to show ads based on offline shopping habits http://t.co/Vrx69Rl2lF
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Facebook will now be able to target some ads based on your offline shopping habits.
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Banks slide down internet hit list http://t.co/8KaJrcsEBB v/ @FANewsdesk. Get the full @GreenlightMKTG report here http://t.co/QA13CZyOFK
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Google underlines link-building terms after penalising Inteflora http://t.co/dkbYvU0yWq via @ronan_shields @MarketingWeekEd
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European mobile companies vow to break Google and Apple monopolies http://t.co/pSOUESBr05
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Facebook Testing New Mobile Like Icon, App Install Ads via @jlaffertyAF @allfacebook http://t.co/VaI2WTQow8
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Google to do battle with Spain's data protection authority in Europe's highest court on Tuesday in a landmark case http://t.co/ksYpdhF9wI
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Facebook ad tools record modest uptake finds @adage survey http://t.co/OMB4BkvItv
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Firefox to auto-block third-party ad cookies by summer http://t.co/I2Is8sFIqf via @gkeizer @Computerworld
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In an effort to make mobile ads more likeable, Facebook is apparently tweaking sponsored stories and application install ads in the mobile news feed, according to sister site Inside Facebook.
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Google raises privacy fears as personal details are released to app developers http://t.co/ramvTGFkDh via @charlesarthur @guardian
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Real Business - Which fashion retailer is king of online? http://t.co/cWJHaWUbVA via @Real_Business
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Facebook engineers identify Graph Search's big data challenges http://t.co/u1iRRclb03
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Latest fashion report by @GreenlightMKTG finds @ASOS and @Debenhams are most visible fashion retailers, online http://t.co/T71fV4yMQH
ASOS and Debenhams most visible fashion retailers, online
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Twitter Adds DMARC Email Authentication To Curb Login-Jacking Attempts Via Impostor Messages http://t.co/4xYbDEc82J
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EU's Almunia says aiming for Google solution after summer http://t.co/gfSSjdM4SM
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US: 1 in 4 plan to cut back on their Facebook usage in 2013 according to a new study from the Pew Research Center bit.ly/WO6NvI
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YouTube Adds Paid Video Caption Translation Option http://t.co/qSkErXfze2
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Bing Adds Some ‘Ghosting’ To Auto suggest http://t.co/tgSM8x9WvL via @CCrum237 @WebProNews
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Facebook adds realtime Page updates and Graph Search insights for developers http://t.co/t5SY4rhJmz
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Yahoo announces update to its homepage as it tries to halt falling revenue http://t.co/XL3GNVAZtH
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Latest research from @Greenlight reveals most visibile Insurers, online - Full report here http://t.co/P7Whq5dnKo
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http://t.co/Iartl012MY launches twitter-powered advertising platform http://t.co/zGqHS3yeA3
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Ad-titan Google blocks Adblock Plus in Android security tweak http://t.co/It6t7nOr2j via @regvulture
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RT @PostCaz: Writing about insurance visibility online according to @GreenlightMKTG's data...aggregators are #winning
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Ok. So Yesterday Twitter introduced Vine a new way to share video.Now Facebook's stopped offering friend-finding access to Vine. Apparently, shortly after the launch, users began to get a messages like this one, telling them that they are "not authorized" to sync the app up to their Facebook friends. Facebook's also cut off access to Yandex's new app called Wonder, which also launched Thursday (and seems strikingly similar to Facebook's new Graph Search) - - http://bit.ly/TvGzPD
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The opportunity for retailers serious about serving mobile shoppers is to go beyond price matching http://t.co/fiVvAgkO v / @MediaPost
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Hotels checking in with booking engines on Facebook and mobile – or maybe not http://t.co/SVst5ugI via @tnooz
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Yahoo's new look features Facebook-powered social content http://t.co/xfoyWq9f
Greenlight on Facebook

Booking engines within Facebook fan pages for hotels were once considered revolutionary, but it appears to be a growing trend for many property owners.
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Yandex eyes mobile users http://t.co/t4TKBVVl via @IBDinvestors
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Digital Influence: How the internet affects new product purchase decisions http://t.co/FuIHKClB - @NielsenWire study
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59% of the Interbrand 100 are on Instagram, up from 54 % in November according to study - via @allfacebook
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Sharing a link? Twitter just cut your character limit http://t.co/u0lhmC2O
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25% of UK consumers use phones to research items first then buy them on the PC v/ @bss_digital research @mediapost http://t.co/tuikR71j
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25% of UK consumers use phones to research items first then buy them on the PC v/ @bss_digital research @mediapost http://t.co/tuikR71j
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China's Alibaba launches new search engine directly challenging the nation's search companies for market share http://t.co/itPlAaBv
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EU regulators threaten privacy crackdown against Google http://t.co/fIkk0WWO
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EU regulators threaten privacy crackdown against Google http://t.co/fIkk0WWO
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Facebook reportedly testing feature updates for offers http://t.co/yvNlgOa1
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Microsoft's Outlook Takes Aim At Google's Gmail http://t.co/KsCRUUYs
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Facebook is testing a new version of its Offers product, which gives users the option to shop immediately or get a reminder before the promotion ends. The interface also lets users decide if and when to share the offer with…
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Any two pages on the Web are connected by 19 clicks or less via @SmithsonianMag http://t.co/fiVvAgkO
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Any two pages on the Web are connected by 19 clicks or less via @SmithsonianMag http://t.co/fiVvAgkO
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Behaviour of UK mobile Twitter users - Increasingly, Twitter is the second screen at home http://t.co/89pivR7U
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Twitter to shut down blogging platform Posterous http://t.co/SkW467PJ
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Google could face 'repressive action' on privacy http://t.co/kz6HphjK
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RT @filiptruta: Microsoft releases iPad-native version of Bing app http://t.co/c9KXlZ65
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Those who tweet v/ mobiles are on platform more often, interact more with tweets & follow more brands than the rest http://t.co/SlrQIxz1
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Hackers attack Facebook's internal network http://t.co/GhxEIBzM
Greenlight on Facebook

Social networking titan denies hackers compromised user data.
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Google to open retail stores in major U.S. cities - http://t.co/f3V3D2CJ
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Vimeo to go head-to-head with Twitter's 'Vine' with acquisition of Echograph v / @SocialNewsDaily http://t.co/jRUtmCdj
Greenlight on Facebook

Even before Facebook started rolling out its smart search engine earlier this year, it may have been taking away some searches from Google. The number of searches done on search...
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16% of internet users are on Twitter according to @pewresearch portrait charting social media services demographics http://t.co/fugBQiUe
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Despite surveys suggesting shoppers were out in force in Jan, ONS data finds volume of retail sales fell 0.6% in Jan http://t.co/uNTsSa1r
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Brits splash out extra £1bn online in January spending spree according to research from @imrgupdate http://t.co/faLUrQGr
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Yahoo's Marissa Mayer: Partnership with Microsoft isn't delivering http://t.co/31pqSJV7
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Google quietly shutters commerce search for E-Retailers http://t.co/Xk3NgNyw via @LeenaRao @TechCrunch
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Online retailer Amazon overtakes Apple and Google to become the most respected company in the US http://t.co/d3aFOYPh
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Graph Search capabilities offer enterprise benefits http://t.co/HxVv0x2S via @jamieyznetasia
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Google predicts seismic ad shift - More than half of advertising could be online within 5yrs.. http://t.co/1afAErKE via @WarcEditors
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Twitter introduces new metadata for Tweets, adds language info, ability to filter by 'importance' http://t.co/lGXGFaTY
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Google updates Search app for Android, introduces Google Now widget http://t.co/lGXGFaTY via @christhall @pocketlint
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Intel launching internet TV platform. In-built camera will allow for highly targeted advertising content http://t.co/aLoVoiX4
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Google to launch new YouTube television app via Freesat in UK http://t.co/qGsjbmGD
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Research from Cowen and Company indicates Google could make as much as $20bn in mobile revenue by 2016 http://t.co/WlSiYX5a
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66% of advertisers integrate social ads into online campaigns according to @vizu research, an @NielsenWire company http://t.co/l7zE3b7E
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Yahoo to strengthen ties with Facebook and focus on mobile apps http://t.co/Wh8IDD9c
Greenlight on Facebook

U.K.-based money-transfer service Azimo announced an integration with Facebook whereby its users can connect their profiles on both entities and send money directly via the social network.
Greenlight on Facebook

The social network is helping members sell tickets to their events, in a move that hints at its interest in the online ticketing space. Read this article by Jennifer Van Grove on CNET News.
Greenlight on Twitter
Twitter and American Express develop 'pay by tweet' system http://t.co/9VIayE4Q
Greenlight on Twitter
Yahoo pushes into local discovery with its new acquistion of mobile app, Alike http://t.co/8a6HsROy
Insurance Sector Report, Issue 15, January 2013
Retail Banking Sector Report, Issue 15, January 2013
Fashion Retail Sector Report, Issue 16, January 2013
Greenlight on Twitter
Thomson Reuters Brings Google-Like Search To Market Information http://t.co/5kBW4GkG
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Screen-Less Mobile Computers: Talking Changes Everything http://t.co/VcxXzc7i
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Google’s “Enhanced Campaigns” – A challenge for advertisers? http://t.co/bcL1Nmgw (Point of View v / @GreenlightMKTG )

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