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23 rd May 2012

Greenlight on Google+

Shop.org/Forrester Research - Eight in 10 retailers say search and email are the top two drivers of a company's web traffic from either a smartphone or tablet http://on.mktw.net/KBPs0K

Retailers Leveraging Tablets to Elevate Brand, Boost Sales

WASHINGTON, May 23, 2012 (BUSINESS WIRE) -- With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly larger shar...

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23 rd May 2012

Greenlight on Google+

3 arguments against following the herd and including social media buttons and widgets on your site http://bit.ly/JGymSY

Google+ Google+
15 th May 2012

Greenlight on Google+

Do the Olympics actually work for the brands that sponsor it? Two weeks ago we started to our ears to the ground, using our own social media framework to study conversations in the lead up to the Olympics - What's new? Adidas has witnessed a drop inconversation over the last fourteen days. What's more the major topic of conversation for Adidas is "Nike"! - http://bit.ly/IUmN6E

Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?

We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to asse

Google+ Google+
11 th May 2012

Greenlight on Google+

Microsoft weaves Facebook into Bing search http://bbc.in/J4GZkr

Bing brings Facebook to searches

Microsoft is revamping its Bing search engine to include advice from Facebook and other social media platforms.

Google+ Google+
04 th May 2012

Greenlight on Google+

Product Listing Ads – Best practices and tips for new users http://bit.ly/Ip8gQ9

Product Listing Ads – Best practices and tips for new users

In Q4 2011, Google’s Product Listing Ads (PLAs) – a new type of search ad offering, which enjoyed great success in the US, became available in the UK amid

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02 nd May 2012

Greenlight on Google+

Thank you to all those who took part in Greenlight’s Search and Social Media Roundtable for International Brands this morning! Pictures to come :)

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