The latest edition of Greenlight's Magazine looks at what 2014 holds for the digital marketing landscape. Adam Bunn, Director of SEO, and his team look at the future of Search Engine Optimisation. Paid Media Director, Hannah Kimuyu, looks at audience targeting within Paid Search. Director of...
Greenlight, has scooped two awards at this year’s Dadi Awards, for implementing a successful search engine optimisation (SEO) campaign for RS Components. Greenlight was awarded two Dadi’s for “Best Media Strategy” and “Best Retail Website or Campaign” in recognition of results the agency helped...
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
Welcome to Greenlight's media centre run off the new GOSSIP platform
GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.
Our latest Brown Goods report almost done.Some v. interesting data.Online searches for Amazon's Kindle far outweigh those for Apple iPhone!!
#BuyingCycle Google+ is a layer Google has added to help share the right content with the right people -- Hang outs etc
#BuyingCycle 50%of sales lost because users can't find what they want
#BuyingCycle ease of navigation on a site and content are key to keeping consumers on your site for longer than the av.8 secs
#BuyingCycle Searchers tend to convert better than users according to Google
#BuyingCycle 51% of mobile users are more likely to buy if they have a good experience on a mobile site according to Google
#BuyingCycle 66% of mobile browsers more likely to go to competitor site if they have bad site experience on yours less likely to return
#BuyingCycle avr. Consumer expects a page to load in 20 seconds so speed of site is important
#BuyingCycle 8 is the no. Of secs consumers spend on a site so it needs to deliver in order to keep them
#BuyingCycle - Google wallet planning on launching next year
#BuyingCyce - 20% of searches on Google are either service of product related
#BuyingCycle - Google commerce mission: to close loop between online & offline while delivering a rich & seamless multi-channel experience
#BuyingCycle Gabriel Hughes. Multi-channel funnels offer opps to look beyond search - a single view of interactions across digital channels
#BuyingCycle- Attribution modelling about distributing value to multiple interactions along path to conversion according to different models
#BuyingCycle Gabriel Hughes -How to define models - Think of your marketing objectives eg role of impressions, first clicks,click assists
#BuyingCycle - Gabriel Hughes Google Analytics premium attribut model. tool helps make this easier.Has in-built attribution modelling tools
#BuyingCycle Google's Gabriel Hughes on attribution -Search funnel opps allow you to look at search sessions that precede conversions
#BuyingCycle - Google's Mark Howe - In 3yrs time there will be more people connected to the web via mobile devices than traditional means
#BuyingCycle - Google's Mark Howe - 35% of search queries on Google came via mobile. last year
#BuyingCycle Google's Mark Howe - measurement in real time & understanding movements will change face of mkting over next 5 years and
#BuyingCycle Google's Mark Howe - online marketing will see a boom.
#BuyingCycle Warren Cowan CEO opening address.Aim today to help digital marketers better exploit complex buying cycle consumers are adopting
House of Cards - Timelapse build up of Big Ben - which stood almost 8 foot tall, Houses of parliament and Victoria Tower, by Guinness cardstacking record holder, Bryan Berg. A total of 50, 247 playing cards were used for the replica construction of this British landmark, as voted for by Sky Poker Facebook fans. It reached an astounding 18 feet long and 8 feet wide, only for soccer AM presenter, Mike Rushden, to come along and with a push and a blow send the house of cards tumbling to the floor! Watch here http://bit.ly/y07iXs.
www.skypoker.com Bryan Berg worked with Sky Poker to build the Houses of Parliament out of playing cards. The online poker company asked it's Facebook fans t...
Sky Poker's House of cards toubledown http://bit.ly/yZ2cjT
www.skypoker.com Bryan Berg worked with Sky Poker to build the Houses of Parliament out of playing cards. As part of Sky Poker's Play The Nation promotion th...
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