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Press
The SEO/PPC Trade-Off Audit
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
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Press
Pay for Performance Social Media Management
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
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Magazine
The Magazine: Spring Edition
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Blog
Editorially speaking: The importance of online conversations
Holidays
Holidays Sector Report, Issue 13, May 2012
Google+
Greenlight on Google+
Hot off the press! The latest edition of Greenlight's Magazine is out now. Lots of digestable insight from Google and our in house experts - from ROPO and attribution modelling to tips for a good mobile site - all to help you get the most out of the Buying Cycle. Get your copy here http://bit.ly/MwP6Y2
Google+
Greenlight on Google+
Forrester Research re: M-commerce - One in four mobile research sessions ends with a purchase being completed on the phone itself. Tablet users amongst the highest spenders bit.ly/MmbI2S
Google+
Greenlight on Google+
Facebook consultant argues that website's ads work http://reut.rs/MmiseZ Greenlight's survey http://bit.ly/J4lZf4 found 44% of people would ‘never’ click on them.
SAN FRANCISCO (Reuters) - Marketing on Facebook influences consumer behavior and leads to increased purchases for the brands that leverage the social-networking site, consulting company comScore said ...
Google+
Greenlight on Google+
10mins to next @officialPCA third & final live Twitter #pancreaticcancer Q&A session of the day.See http://bit.ly/LGh5pf for more.
To help raise awareness about the diesease, our charity, Greenlight Unite, is running a campaign for Pancreatic Cancer Action who today host a unique live Q&A through Twitter - 3 sessions in total, each for an hr.
Entry is simple. Just tweet @OfficialPCA with any questions you may have about Pancreatic Cancer adding the tag #pancreaticcancer. Also show your support by signing the e-petition: http://epetitions.direct.gov.uk/petitions/22411
Whitepapers
Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how consumers engage with marketers today, and to formulate views on what the future might hold. The research re
For instance, our research found that, of 500 respondents, 5% would ‘definitely’ use a future Facebook search engine if the firm were to launch one to rival Google’s . We also posed the question, Should we bother with Facebook advertising if 44% of us would never click on a sponsored ad? Read the survey to find out..
Whitepapers
Search and Social Media Survey (2011/2012) - Insights into what marketers should be looking for in 2012
Whitepapers
A Guide to Social Media Jargon: Breaking the social media code
For executives who are newly exploring social media, one of the greatest barriers to entry is simply digesting the colloquialisms that this form of media has so openly embraced. New users to a social media site are promptly presented with a myriad of unfamiliar phrases or baffled by a series of recognizable words that have been repurposed and redefined. Some will explore the new network until they become confident in this next generation lingo. Many will abandon the site because it is confusing or overly complicated. As a result, a social network may lose a potential advocate all over some silly words.
Whitepapers
PageRank Basics: The Science bit
Everyone knows what PageRank is. However, most people only really have a superficial understanding of it, restricted to knowing that it’s about links and that the more quality links you have pointing to your site, the higher you will rank. When pressed on defining what ‘quality’ means within this context, and pressed to explain how Google determines it, many ‘ SEOs’ will at best draw you a diagram showing that quality links are those where the page doing the linking is linked to by other sites itself. This is great but doesn’t define ‘quality’ as a relative measure, because that’s what it is. In an attempt to summarise the fundamental mathematics of PageRank we’ve produced a short, to-the-point whitepaper that you can access below.
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