The latest edition of Greenlight's Magazine looks at what 2014 holds for the digital marketing landscape. Adam Bunn, Director of SEO, and his team look at the future of Search Engine Optimisation. Paid Media Director, Hannah Kimuyu, looks at audience targeting within Paid Search. Director of...
Greenlight, has scooped two awards at this year’s Dadi Awards, for implementing a successful search engine optimisation (SEO) campaign for RS Components. Greenlight was awarded two Dadi’s for “Best Media Strategy” and “Best Retail Website or Campaign” in recognition of results the agency helped...
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
Welcome to Greenlight's media centre run off the new GOSSIP platform
GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.
It's day 2 of Greenlight's advent calendar packed with tips for digital marketers tips to get in shape ahead of #Christmas12 Today's is great article by Google's Anuj Ghaghada how to make the web work for you. 3 things to note:
-The emergence of the ‘nonline’ shopper
-The meteoric rise of mobile
-Post-Christmas is just as important as pre-Christmas
Unlock box 2 for more .....tinyurl.com/dxx3wf2
An SEO nightmare before Christmas – ‘Like’ and ‘Share’ for your chance to win an iPad!
Greenlight has put together a Digital Advent Calendar filled with ten top tips to help marketers plan their Christmas 2012 campaigns. The first of our ten ti...
Christmas12 - What models are used to observe correlations? ROI, Reach, Resonance, Engagement (likes & fans are really only symbols)
#christmas12 - 25 million hrs spent on Facebook on christmas day 2011!
christmas12 - questions from the floor - How do you monitor positive and negative comments on social media?
christmas12 -Google+ launched in-store mapping yesterday so consumers can now get turn by turn info
christmas12 - Google+ /Social Media has big SEO benefits
christmas12 - With Google+ you can measure recommendations. It has also launched social reports on Google analytics
christmas12 - Google+ events launched just last week - invite followers to your events or hangouts
#christmas12 caputuring data in real time & tracking audience levels to gauge converstions key to tracking & campaign reaction
#Christmas12 -Capture mobile opportunity - its going to be even bigger this xmas & account for sizeable amount of traffic this year -Google
Thank you for coming to Greenlight's Christmas conference and to the panelists - Denis Crushell/Fintan Gillespie(Google/YouTube) Andrew Grill (Kred), Ross Hitchenor (Marketwire/Sysomos), Ruth Zohrer (Hydra), Jon Hudson (Criteo), Bryan Tookey (Brandwatch), Catherine Flynn (Facebook), for making it a very interesting event.
Not heard about our Christmas conference tomorrow, the panel we have lined up (they're the biggest names in the Search and Social Space for Christmas Conference), our Christmas Advent Calender (which we unleash 09:00 BST on Monday 9th July -- oooh the goodies!) or the distinction of Greenlight being the first and only major agency to offer social media optimisation within a pay-for-performance pricing, (which we'll be unveiling at tomorrow's event)? Get up to speed here http://bit.ly/LxMATg
According to Google, image search makes up about 5.7% of all Google searches and 5% of all search is image related. So what can be done to capitalise on this free traffic - Elasticera's CEO, Richard Yeo, shares his tips - Read more on Greenlight's blog - http://bit.ly/P1re5k
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