Welcome to Greenlight's media centre run off the new GOSSIP platform

Part 1 of our thoughts & speculations on Google's 40 changes to its algorithm,indexing & search results pgs in Feb http://t.co/ruX0rAJa

@francescaajames re:your Pinterest enquiry.See http://t.co/38v5hEOF. Piece has link to Greenlight's 'Pinterest - Best Practice Guide'.

#playthenation knockdown -The Houses of Parliament in cards - Took 7 days to build and.... http://t.co/YEhW7InL

....seconds to destroy #playthenation http://t.co/rjUixHzh

#playthenation - One more demolition pic for you. Time lapse footage of build up/break down coming soon. http://t.co/DZSEHzkS

Google Privacy Policy-French regulator says it "raises deep concerns"fails to meet Euro Data Protection Directive needs.http://bbc.in/ypMVVr

#playthenation - Live stream open - One hr to knockdown - Catch it here! http://t.co/dPkXrntP

#playthenation - under 3hrs till knockdown. Until then enjoys these beauties whilst they're still standing http://t.co/S6Uak68w

#playthenation - and another http://t.co/KgTZIAww

#playthenation - one more for you!

#playthenation - Ok - that 'last one' more was a tease -- Here you go! http://t.co/yrwvqiVE

The Houses of Parliament will tumble tonight! #playthenation.Can't make it? Then why not tune in via Live Stream @ 6pm http://t.co/ZCRhsQMs

After intense wk of building Big Ben's finally finished.Only thing left,Knock down! Join us @AspersCasinos 7pm 27 Feb.#playthenation.Coming?

Off to CIM's Marketing Excellence Awards dinner- Finalists for our work in partnership with Santander-Fingers-crossed! http://t.co/eRGH5BkV

Working with @cardstacker on our @Sky_Poker project has taught us 1 thing-literally anything is possible #playthenation http://t.co/4pJx5ehU

Finally finished! The Big Ben build for @Sky_Poker is complete and looking stunning #playthenation http://t.co/G86KWPlq

Brands, get ‘pinned’ for profit with Pinterest http://t.co/38v5hEOF

#playthenation-Watch LIVE as world Guinness cardstacking record holder builds then destroys major British landmarks & http://t.co/0oWMpiW3

Bing announces two exciting feature updates for Windows Phone, Bing vision and Bing image mapping for newspapers http://t.co/5mBNtW1r

msnNow - Microsoft launches website covering trending topics on Twitter and Facebook http://t.co/S9Js1Ejw

UK shoppers spent a total of £6bn online during January 2012,equivalent to £118/head, a yr on yr growth of 16% http://t.co/aMGHio7z

WallStreetJournal says its caught Google using questionable online tracking technique http://t.co/BCUkJEWr Read more: http://t.co/6M8WqDfb

#GLMobile-Which is more important app or site?- Panel agree web page isa must, app is a should.

#SMWLDN #GLMobile - Session has concluded - Thank you to the panel and audience for coming

#GLMobile -Where does SMS fit in the mobile evolution?Still has its place and effective eg for call to action says @blippar's Ambarsh Mitra

@GLMobile - This is the decade of mobile - Tablets the thing for 2012 - 2012-14 will be yr of mobile payments. says Jonathan Abraham @google

#GLMobile - The speed at which mobile devices and apps evolving is a challenge. All must importantly have the easy to use factor

@GLMobile -What of privacy?Ultimately comes down to context ,content giving user useful info.Not got this right yet says Eamonn Carey @kiip

@GLMobile Jonathan Abraham @google on privacy-Holy grail of mobile is to have all useful data to provide users with personalised experience

@GLMobile -privacy -Also about educating consumers making them aware of how to alter info in public domain saysJonathan Abraham @google

#SMWLDN #GLMobile-With mobile, brands should provide exclusive & varied content -make s'thing unique for the user says -Rish Mitra @blippar

@GLMobile-With mobile its important to have a seamless transition' from e.g mobile to ipad to tv etc says @kipper's Eamonn Carey

#GLMobile - Is it time to stop calling 'mobile' as a separate thing? - Look at content not the device says Jonathan Abraham @google

#SMWLDN #GLMoblie - Start with intros

#SMWLDN #GLMoblie - how to do branding on mobile-Find effective way to reach your audience ,where they are & most popular mobile mechanisms

#SMWLDN #GLMoblie -how to do branding on mobile -don't b afraid of failure-exploit video on mobile, measure impact says Jonathan Abraham

#SMWLDN #GLMobile Big welcome to attendees&panel Ambarish Mitra @blippar,Eamonn Carey @kiip Jonathan Abraham @google Anna O'Brien Greenlight

#SMWLDN #GLMobile our panel Augmented reality Mobile Apps&Mobile Payment 2012 IS yr mobile @11.30am today.See U there!http://g.co/maps/ggz2j

#SMWLDN-On our panel session tmrrow #GLMobile "Augmented reality Mobile Apps&Mobile Payment-2012 IS yr mobile" are @google @kiip @blippar

#SMGlobal today.Tmorow its #GLMobile, our panel "Augmented reality,Mobile Apps & Mobile Payment-2012 IS the yr for mobile" part of #SMWLDN

#SMGlobal - brand ambassadors in social hugely important. They are your brand endorsers.

#SMGlobal - drawing to a close - final statements - Greenlight's Anna O'Brien - "know what you stand for"

#SMGlobal - drawing to a close - @jpunishill comments: social media is new why of doing things you already do

SMGlobal - Great session - Thank you to delegates and panel @REISS, @OneHydra, @jpunishill for joining

#SMGlobal - With social media, consumer experience and usability should be top priority - brands should be attentive

#SMGlobal -Tools to identify relevant audience & communicate -You have to find out what you need for your co. & match up with your needs.

SMGlobal - Tools to identify audience and communicate -- Some verticals have sector specific tools e.g. hotels

#SMGlobal - Tools to identify relevant audience & communicate -- There is a very real need for more sophisticated tools for analytics etc

#SMGlobal - Brands should find out how their customers engage with them in order to go about establishing effective dialogue

#SMGlobal - @REISS says until you have a presence in a region you won't know. Greenlight's O'Brien says so many brands get this wrong.

#SMGlobal - impossible to manage your brand via social media from one central point.

#SMGlobal - challenge for brands making global moves untilising social media is moving from talking locally to talking globally

#SMGlobal - certain elements of brand messaging via social media can be done centrally.

#SMGlobal - Session kicking off with introductions

#SMGlobal - Anna O'Brien talking about importance of having a global social media identity

#SMGlobal - Regulation, Seasonality - from travel, gambling, financial verticals, have to be taken into account in social media strategy

#SMGlobal @jpunishill Thomson Reuters says you need to be in command and in control when it comes to social media and regulation

#SMGlobal - @REISS says social channels the easiest way to get around brands across the global sphere

@SMGlobal - how do you go about being an agile brand and letting consumers do the pushing rather than the other way round?

#SMGlobal - Welcome all

#SMGlobal - Panellists @REISS @OneHydra here, delegates arriving

Team Greenlight at venue for #SMGlobal - Panel arriving shortly. Looking forward to meeting everyone.

Greenlight's Social Media Week #SMGlobal panel discussion takes place this morning! Hope to see you there!

#SMWLDN #SMGlobal 15Feb-Managing an international social media presence without causing brand confusion-Panel with @REISS @thomsonreuters

Keep your eyes on #SMWLDNGreenlight & follow the conversation of our panels, part of #SMWLDN. More here http://t.co/louSjaaM

Google+ -Whether or not it might or might not be successful as a social network brands should subscribe & be part of it http://t.co/MmsYkalU

at #SMWLDN next week.Panels with @google @kiip @blippar open for registration.Places limited. Be quick! http://t.co/louSjaaM

Brands, this is why Pinterest matters to you - http://t.co/UTp4uuJS by @charlienin @gianwebBrands

New social site Pinterest attracts enthusiasm, scrutiny v/@Joab_Jackson http://t.co/lmWbbK8A

Privacy warriors sue FTC over Google's policy tweak http://t.co/zMHmpOVf

Monetizing mobile users-Facebook & Bango strike “payment services” deal. A sign of mobile billing coming soon? http://t.co/2k6RqOCZ

Reports of Google having scrapped mortgage comparison service in Britain after closing its US version http://t.co/mCqc8fBn

Google’s new privacy policy confirms CTR use in algorithm http://t.co/ns8BA4h0

Facebook set to begin showing advertisements to users on mobile devices within weeks according to @tim @FT http://t.co/0gt6XK95

Google 's much publicised new privacy rules, due to come into force on March 1, under EU scrutiny http://t.co/JD9vboYJ

Brands using crowdsourcing to create a new breed of brand loyalist http://t.co/GPdZlanQ

Revolution Awards - We've been shortlisted for 'Best Use of Search' http://t.co/pCac2d6H

Participating @socialmediaweek – Catch one of our exciting panel sessions on Wed 15&Thurs 16 Feb #SMWLDN

Could Facebook IPO help put it on a more level pegging with Google? http://t.co/lJ2526I0

Searches for holidays to Africa overtake North America and close gap with Europe http://t.co/RHsdM4Dl

Greenlight announces migration to new domain, http://t.co/HJjMoeVr - Catch a few bits of GOSSIP whilst U're there too! http://t.co/KEJCytyL

Working with Sky Poker on promo.1 British landmark 2 b built by cardstacking World Record holder Bryan Berg.Vote here http://t.co/CeHNWR29

Associating Keywords to Desired Actions Key to Digital Marketers Lever... via PRNewswire http://t.co/z4VNAmDN