The latest edition of Greenlight's Magazine looks at what 2014 holds for the digital marketing landscape. Adam Bunn, Director of SEO, and his team look at the future of Search Engine Optimisation. Paid Media Director, Hannah Kimuyu, looks at audience targeting within Paid Search. Director of...
Greenlight, has scooped two awards at this year’s Dadi Awards, for implementing a successful search engine optimisation (SEO) campaign for RS Components. Greenlight was awarded two Dadi’s for “Best Media Strategy” and “Best Retail Website or Campaign” in recognition of results the agency helped...
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
Welcome to Greenlight's media centre run off the new GOSSIP platform
GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.
#GLMobile-Which is more important app or site?- Panel agree web page isa must, app is a should.
#GLMobile - The speed at which mobile devices and apps evolving is a challenge. All must importantly have the easy to use factor
Greenlight is at The Official London Eye.
Part of Social Media Week London, some very good points of discussion raised and plenty of food for thought from Greenlight's session, "Managing an international social media presence without causing brand confusion". Panellists included REISS (Georgie Haigh), Thomson Reuters (Jaime Punishill) and Hydra (Ruth Zohrer).Some pics here - More on Twitter #SMGlobal
For Tomorrow's panel session (16 Feb 2012) "Augmented reality, Mobile Apps & Mobile Payment - 2012 IS the year for mobile", Greenlight will be joined by panellists Ambarish Mitra (Blippar),Jonathan Abraham (Google) and Eamonn Carey (Kiip). More on what you can expect to unravel and unfold here: http://bit.ly/ylSS7o - Follow the conversation on Twitter tomorrow, #GLMobile
#SMGlobal - brand ambassadors in social hugely important. They are your brand endorsers.
#SMGlobal - drawing to a close - final statements - Greenlight's Anna O'Brien - "know what you stand for"
#SMGlobal - With social media, consumer experience and usability should be top priority - brands should be attentive
#SMGlobal -Tools to identify relevant audience & communicate -You have to find out what you need for your co. & match up with your needs.
SMGlobal - Tools to identify audience and communicate -- Some verticals have sector specific tools e.g. hotels
#SMGlobal - Tools to identify relevant audience & communicate -- There is a very real need for more sophisticated tools for analytics etc
#SMGlobal - Brands should find out how their customers engage with them in order to go about establishing effective dialogue
#SMGlobal - impossible to manage your brand via social media from one central point.
#SMGlobal - challenge for brands making global moves untilising social media is moving from talking locally to talking globally
#SMGlobal - certain elements of brand messaging via social media can be done centrally.
#SMGlobal - Anna O'Brien talking about importance of having a global social media identity
#SMGlobal - Regulation, Seasonality - from travel, gambling, financial verticals, have to be taken into account in social media strategy
Brands, this is why Pinterest matters to you - http://slidesha.re/yvmtZO
Greenlight shares some helpful insight into the new Social Media darling, Pinterest. Learn what you need to know so you can begin to engage visually with your c
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