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Blog Blog
24 th Aug 2012

Demand-Side Platforms - What they bring to digital marketers

60 seconds with Biren Kalaria, Head of Invite Media UK, Google, on Demand-side platform (DSP) technology and why online advertisers should be thinking of including this relatively new and evolving technology in their digital strategy

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Bid Management , and more...
Blog Blog
22 nd Aug 2012

Why Google Is Looking Beyond The Last Click

Customers may make purchase choices at varying points during the search process, and therefore you need to ensure that your search advertising is effective before they have made these choices and not after. Gabriel Hughes Phd, Head of Attribution Google Northern and Central Europe, shares insights on why advertisers would do well to look beyond the last click when it comes to attribution modelling.

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Analytics , Attribution , CPC , and more...
Google+ Google+
15 th Aug 2012

Greenlight on Google+

Our Facebook poll and Social Olympics research revealed that Adidas was the most visible London 2012 Olympic sponsor. http://bit.ly/SeAdNL

According to YouGov's BrandIndex, Adidas came out with a Gold Medal for its sponsorship of Team GB, leading to a spike in positive sentiment about the sports brand. http://bit.ly/MyDtpt

Google+ Google+
14 th Aug 2012

Greenlight on Google+

Using our own Social Media framework, we take a close look at Adidas and Cadbury to discover who gets 'Gold' for best use of Social Media http://bit.ly/SeAdNL

Social Olympics: Official Sponsors Ask

While most people had their eyes fixed on last night's Olympics closing ceremony, no doubt the official sponsors were at least partially distracted by the

Blog Blog
13 th Aug 2012

Social Olympics: Official Sponsors Ask "Was it Worth It?"

Social Olympics: Official Sponsors Ask "Was it Worth It?" While most people had their eyes fixed on last night's Olympics closing ceremony, no doubt the official sponsors were at least partially distracted by the big question that will loom over the rest of their financial year: was it worth it? We've been using our own Social Media framework to to answer that question.

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Brands , Facebook , Olympics , and more...
Press Press
10 th Aug 2012

Gmail in search results will make site visit data tricky to track for marketers

Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. This, says Adam Bunn, Director of SEO at Greenlight, will over time, make personalised search a bigger deal, and swell the number of visits to sites that can’t be tracked to the keyword level due to logged in users appearing as “not provided” or similar in Google analytics. Marketers will need to seek out technology solutions to help plug the data void.

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Analytics , CTR , Google , and more...
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