About GOSSIPopen
Blog Blog
31 st Aug 2012

Understanding how online influences offline

eCommerce is big business – it’s now estimated to be worth a staggering £5 trillion a year globally. But that’s only part of the story. Sales through offline stores, branches and call centres still account for over 90% (Source: Forrester) of all retail turnover in most European markets, making traditional channels the primary sales channel for many organisations. But online research has changed consumer behaviour beyond all recognition - the “prosumer” has arrived. Google's David Liversidge, explains.

View the blog post »

Brands , Buying Cycle , and more...
Press Press
24 th Aug 2012

Demand Side Platforms: Democratising display

A combination of the availability of technology, data and liquidity of inventory via exchanges has meant that the process of buying digital advertising has been completely democratised. Anyone with the will to buy their own display, mobile and video can do it today.

View the news item »

Bid Management , Brands , and more...
Press Press
22 nd Aug 2012

Atttribution Modelling - Why marketers must move beyond the last click

In recent years, Google has invested heavily in building attribution functionality for search across our platforms, most recently launching the Attribution Modelling tool for Google Analytics Premium. This focus on attribution might seem odd given Google’s traditional strength in direct performance marketing. So why has Google done it?

View the news item »

Analytics , Attribution , CPC , and more...
Google+ Google+
22 nd Aug 2012

Greenlight on Google+

Apple has become the most valuable company of all time and Amazon is looking to become the world's backup store! These two companies are on our radar too- read our report to find out why...

Apple and Amazon dominate online space for Brown Goods
More...