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Blog Blog
27 th Apr 2011

Search Alliance – A genuine competitor to Google in EMEA becoming more distant

The rumours of the past few weeks of a delay in the official rollout of the Search Alliance in Europe, the Middle East and Africa (EMEA), have now been confirmed, meaning Yahoo! and Microsoft's Bing will continue to operate as separate platforms for the foreseeable future, all of 2011 at least. But why the sudden change in strategy? Advertisers and Agencies were led to believe the Alliance would finally provide a credible alternative to Google, and sources had suggested the migration in the US, while not error free, was considered to be successful.

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Blog Blog
03 rd Mar 2011

Search Alliance no threat to Google, just more of the same

The Yahoo! /MSN Search Alliance, which rolled out in the US late last year - and with mixed results, transitions in Europe imminently. As advertisers and agencies this side of the Atlantic await its arrival, Greenlight is sceptical it will finally deliver on being a serious Google competitor. Moreover, we have uncovered shortcomings when it comes to paid search with the Alliance and what it really offers the advertiser.

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Blog Blog
21 st Dec 2010

Predictions – What 2011 holds for Paid Search

When it comes to paid search, here at Greenlight we're tipping 2011 to be the year that, display marketing starts to mirror much of what is search in practice. And that's just one of our predictions. Here's more on what we're expecting to unfold for paid search in 2011

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Blog Blog
11 th Jun 2010

Buying Google and Yahoo search terms BP’s best bet to protect its brand under current circumstances

BP buying up keywords in the "big three" search engines could be viewed by some as a PR masterstroke, whilst others will feel it is just a desperate attempt to stop the public from finding out the true damage of the disaster.

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Google , Paid Search , Yahoo
Blog Blog
19 th Mar 2010

The History and Evolution of Paid Search

Paid Search has come a long way since its "official" inauguration back in 1996. Of course, paid search has presented itself in various formats since then and many providers have come, gone, purchased one another, and rebranded.

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Blog Blog
09 th Feb 2010

Greenlight reveals its top 10 predictions for Natural and Paid Search in 2010

As we head into 2010 the big question is what will the year ahead deliver for search marketing. In its 'Year in Review Briefing', Greenlight, the UK's leading independent search marketing agency, provides a summary of developments in natural and paid search.

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Blog Blog
15 th Jan 2010

How search engine market shares look around the world featuring Bing, Yahoo and Baidu and others

How search engine market shares look around the world featuring Bing, Yahoo and Baidu and others.

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