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Blog Blog
25 th Jun 2007

One Engine is Not Enough! Study by InfoSpace Reveals Vastly Different Results from Top Search Engines

infoSpace Inc. a leading developer of proprietary metasearch technologies, today unveiled the results from a study that evaluated search results from the four leading search engines. With search engines producing such differing results, the study illustrates the value of metasearch and Dogpile.com, which returns the top results from each of these leading search engines to provide users with the most relevant and useful information.

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Blog Blog
29 th Aug 2007

Top 5 Most Common Paid Search Pitfalls

Search marketing has seen explosive growth since its birth, and owes its rapid adoption by marketers to the increasing volume of consumers that use search as part of their every day lives. Its main role has always been to help the consumer find relevant products, services or information via the web. With user attention almost solely focused on the results on the first page, it stands to reason that being on page one on a major search engine should produce a significant amount of qualified traffic, sales and of course a strong revenue stream.

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Blog Blog
30 th Jul 2007

Google plans search service for mobile content

Google Inc. is developing a new search service for cellphones that will help consumers find and buy ringtones, games and other mobile content as the Internet company pushes more deeply into wireless, people familiar with the matter say. Google already offers cellphone users a version of its popular engine for searching the Web. Now the company wants to go beyond just looking up Web pages, effectively becoming a gateway for finding and paying for mobile media content.

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Blog Blog
19 th Jun 2009

Top stories June 2009

Bing Microsoft launches Bing supported by $100m advertising drive
The big news this month is that Microsoft launched its new search engine, Bing, on 28 May, its fourth new engine in five years and a replacement for last year's Live Search.

The company described it as 'specifically designed to build on...

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Blog Blog
01 st Mar 2011

Two channels. One search. Zero excuses

Most brands now engage in organic and paid search to a greater or lesser degree, but most do so with little understanding of the interaction between the two mediums.We at Greenlight, have found that managing the medium as one can increase budget efficiency by 30% on average.

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Blog Blog
17 th Jan 2012

Google will overtake Yahoo to become king of display advertising in 2012

2011 has been a busy year for the Search industry with Google acquiring Invite Media and Teracent. As we head into 2012, Google is about to officially launch its DoubleClick Search V3 platform - DS3 - a bid management programme which will combine Yahoo and MSN into an AdWords type interface, and significantly invest in the Double Click platform, specifically Double Click for Advertisers (DFA) and the Exchange. As advertisers will we really need to invest elsewhere when Google could potentially provide it all?

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Blog Blog
26 th Sep 2011

Display Wars - a few battles may be over but the war for Display rages on

With the battle between the big three growing ever more intense with the news in May 2011 that Google, already dominating the Search space, had outrun Yahoo in what was the latter's final bastion, Display advertising, can the Search Alliance pick itself up, dust itself off and fight the battle now on two fronts?

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