19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Yahoo! cuts search agency
by Hannah Kimuyu
The news Yahoo! will reduce the levels of UK paid search commission it gives to agencies as of 1 January 2009 begs the question: is the search engine simply responding to Google's removal of Best Practice Funding (BPF)?
While Google is remov...
Google introduces changes to Quality Score system
Earlier this month, Google announced changes to its Quality Score metric, which is used to measure the relevancy of paid search ads. As part of the new metric, ad quality will be measured when a search is actually made, replacing the current syste...
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