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19 th Jul 2012

Take the pain out of your Christmas12 planning with Greenlight's Digital Campaign Planner. We've mapped it all out for you!

We've gone and got your #Christmas12 digital campaigns all worked out for you with this beauty. You'll just love it and its complimentary too! All part of Greenlight's initiative to get all you digital marketers and retailers well prepped pre and post the festive season.

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Adwords , Analytics , and more...
Press Press
19 th Jul 2012

Greenlight showcases Integrated Search Planner for Christmas 2012

Greenlight showcases Integrated Search Planner for Christmas 2012 Integrated Search Planner as part of Greenlight's initiative to help all digital marketers and brands get their #Christmas12 campaigns ready, ahead of the festive season. The planner shows what you should be doing right now across SEO, PPC and Social Media.

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Adwords , Analytics , Brands , and more...
Press Press
09 th Feb 2011

Greenlight reveals its top 10 predictions for natural and paid search in 2011

With Google’s Instant Preview here to stay, leading search marketing specialist and technology firm Greenlight, has 2011 pegged as “web design year”. Greenlight predicts Google and Bing will offer app search before the year is out, competition between the two to hot up and dupl

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Press Press
10 th Jun 2010

Buying Google and Yahoo search terms BP’s best bet to protect its brand under current circumstances

London, 10 June, 2010 - BP has purchased Google and Yahoo search terms in order to influence consumers' views on the oil spill in the Gulf of Mexico. It is clearly trying to protect its brand image following the catastrophe of the oil spill in the Gulf of Mexico, turning to paid search in an att...

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Google , Paid Search , Yahoo
Press Press
16 th Jan 2012

Google tipped to overtake Yahoo to become king of display advertising in 2012

Greenlight, expects search giant Google to overtake Yahoo and become king of display advertising by the end of the year. Greenlight also predicts 2012 will be will be the year of social link building and that social media sites will take on a multi-faceted identity. These alongside others from Yahoo, Google and Microsoft, are some of the firm’s predictions in the latest quarterly edition of Greenlight’s monthly magazine which accompanies Greenlight’s independent research.

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Press Press
03 rd Mar 2011

Search Alliance no threat to Google, just more of the same

The Yahoo! /MSN Search Alliance, which rolled out in the US late last year - and with mixed results, transitions in Europe imminently. As advertisers and agencies this side of the Atlantic await its arrival, leading search marketing specialist and technology firm Greenlight, is sceptical it will finally deliver on being a serious Google competit

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Press Press
19 th Feb 2010

Search will be a two horse race by the end of the year, attention to “Microhoo”

London, 19 February, 2010 - Microsoft's plans to buy Yahoo's internet search and search advertising businesses have been cleared by both European and US regulators. This will mean Bing powers the natural search results for Yahoo!, while Yahoo! handles advertising for Bing.

In a press release last...

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