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Press
The SEO/PPC Trade-Off Audit
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
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Press
Pay for Performance Social Media Management
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
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Magazine
The Magazine: Spring Edition
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Blog
Take the pain out of your Christmas12 planning with Greenlight's Digital Campaign Planner. We've mapped it all out for you!
Press
Greenlight showcases Integrated Search Planner for Christmas 2012
Integrated Search Planner as part of Greenlight's initiative to help all digital marketers and brands get their #Christmas12 campaigns ready, ahead of the festive season. The planner shows what you should be doing right now across SEO, PPC and Social Media.
Blog
Social Olympics: Pushing Social Value Over Products
As the Olympics draw nearer, conversation about brand sponsors is picking up. The last two weeks saw around 63,000 online mentions of Olympic sponsors, compared to 54,000 the two weeks prior. The discussion points to mounting pressure on brands to make the most of their Olympic sponsorship while it lasts. This is no doubt true for our two brands in focus: Adidas and Cadbury. But the story holds a few surprises.
Roundtables
Fashion Roundtable
In August, Greenlight hosted a filmed fashion roundtable event titled, In Search of Fashion. Representatives from major fashion brands, including Reiss, Next, Debenhams, Fashion Union and MiH Jeans gathered to discuss how Search and Social Media has helped them to market their brands in the online world.
Click the link at the bottom to watch the full roundtable.
Press
Google algorithm update slams duplicate content
Press
Online searches for TVs set to soar in the lead up to the FIFA World Cup
London, 25 May, 2010 - A total of 16.5 million searches for brown goods were conducted online in March by UK consumers - 9% up on February levels, reveals the latest research from the UK's leading independent specialist search engine optimisation (SEO) and pay per click (PPC) consulting firm, G...
Press
Financial Trading websites missing out on significant online search traffic
London, 22 June, 2010 - Despite a drop of 16% on January levels, the number of trading-related searches made by UK consumers in April totalled 650,000, reveals the latest research from the UK's leading independent specialist search engine optimization (SEO) and pay per click (PPC) consulting age...
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