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Press
The SEO/PPC Trade-Off Audit
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
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Press
Pay for Performance Social Media Management
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
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Magazine
The Magazine: Spring Edition
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Blog
Christmas shoppers are expected to spend a total of £86bn this year
Press
UK: Online sales expected to account for 10.6% of total retail spend
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Top 10 Twitter Tips
Magazine
The Magazine: Christmas Edition
The latest edition of Greenlight’s Magazine provides you with top tips to help you plan your online Christmas 2012 campaign. In this Christmas issue, our in-house experts discuss why Christmas comes early for digital marketers, as well as the value of implementing Social Media and Mobile strategies into your Christmas 2012 campaign.
Press
Greenlight rolls out Pay for Performance Social Media model
Greenlight, has today announced it is to offer its Social Media Optimisation service within a pay for performance pricing model, with billing to be based solely on the delivery of actual results. Greenlight has the distinction of being the first and only major agency to do so.
Blog
Social Olympics: Official Sponsors Ask "Was it Worth It?"
While most people had their eyes fixed on last night's Olympics closing ceremony, no doubt the official sponsors were at least partially distracted by the big question that will loom over the rest of their financial year: was it worth it? We've been using our own Social Media framework to to answer that question.
Blog
Social Olympics: As the Games Begin, Brand Sponsors Face Their Biggest Challenge Yet
Just three days to go to the London 2012 Olympics and Olympic sponsors are ramping up their activity in a last-stitch effort to make the most of their association with the Games. Online conversation about Olympic sponsorship has also gained momentum, more than doubling over the last two weeks to 142k conversations. And at last, on the social media front, Adidas seems to be making positive strides.
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