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Press
The SEO/PPC Trade-Off Audit
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
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Press
Pay for Performance Social Media Management
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
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Magazine
The Magazine: Spring Edition
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Press
Greenlight unveils Digital Advent Calendar to get marketers ready for Christmas
Press
Christmas comes early for Digital Marketers
Blog
Greenlight lines up biggest names in the Search and Social Space for Christmas Conference
Blog
Social Olympics: Pushing Social Value Over Products
As the Olympics draw nearer, conversation about brand sponsors is picking up. The last two weeks saw around 63,000 online mentions of Olympic sponsors, compared to 54,000 the two weeks prior. The discussion points to mounting pressure on brands to make the most of their Olympic sponsorship while it lasts. This is no doubt true for our two brands in focus: Adidas and Cadbury. But the story holds a few surprises.
Whitepapers
Who should own your social media monitoring?
PR agencies, full service media agencies, social media pure plays, search agencies and client-side teams are all staking claim to social media monitoring, but who should really be responsible for it?
The question is simpler than the answer...
Roundtables
Fashion Roundtable
In August, Greenlight hosted a filmed fashion roundtable event titled, In Search of Fashion. Representatives from major fashion brands, including Reiss, Next, Debenhams, Fashion Union and MiH Jeans gathered to discuss how Search and Social Media has helped them to market their brands in the online world.
Click the link at the bottom to watch the full roundtable.
Blog
Online searches for ISAs soar
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