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Webinars Webinars
04 th Jul 2009

SEO for BIG sites - How your greatest strength might be your biggest weakness

SEO for BIG sites - How your greatest strength might be your biggest weakness Your biggest selling point: You offer choice and variety through your huge product range. Your biggest enemy in search: You offer choice and variety through your huge product range. Could your vast product range be hampering your SEO efforts? When it comes to being seen in natural search results variety doesn’t work in your favour. A high PageRank throughout your site is vital for page 1 search engine rankings. However the breadth of large-scale sites makes poor use of the distribution of PageRank ‘wealth’. This is what is known as PageRank dilution and is a big problem for sites that contain hundreds or thousands of product pages.

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Webinars Webinars
04 th Aug 2008

SEO & PPC strategies to keep the tills ringing this Christmas

SEO & PPC strategies to keep the tills ringing this Christmas Concerned about the impact that the credit crunch is having on your sales figures? Want to know how to boost online sales in the run-up to Christmas? Then read on. We may well be in the midst of a credit crunch and as a retailer you will no doubt be feeling the effects of this, however it doesn’t all have to be doom and gloom. Your potential customers are turning to internet shopping in their droves, in search of better deals, more choice and a more convenient way to acquire products & services. At no time is this more evident than in the run-up to Christmas. If you sell anything over the internet, you need to be making the best use of search engines from now through to January to attract the right customers at the right time. And with our credit crunch beating tips on SEO & PPC for retailers, this Christmas could be your best yet.

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Webinars Webinars
21 st May 2008

Link Building. The Good, The Bad and The Ugly

Link Building. The Good, The Bad and The Ugly Lifting the lid on link building – ‘The Good, the Bad and the Ugly’ When it comes to getting page 1 rankings, nothing seems to move them higher and faster than link building. But getting links seems fraught with obstacles. Firstly they’re difficult to get, but get too many and via the wrong techniques and you risk evoking the wrath of search engines in the form of a ban or penalty. So how do you navigate the incredibly powerful, but seemingly confusing world of link building strategies? Well…this webinar will be the best place to start. With years of experience in link building for some of the toughest industries and having come across every technique in the book, Greenlight will be lifting the lid on the world of link building. We’ll explore some of the good techniques, the bad, and of course the ugly...no stone will be left unturned as we go from white hat to black hat and everything in between. You will also have the chance to pose your own burning questions to the panel in the live Q&A session. Whatever your natural search goals are, link building will play a substantial part and this webinar will arm you with the knowledge you need to make the right decisions and have the right expectations from your link building efforts in 2008 and beyond.

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Blog Blog
02 nd Apr 2009

Top stories April 2009

Google Google launches behavioural targeting programme

The latest development from the Google lab - a behavioural targeting programme that will display adverts across its AdSense content network and YouTube - was launched in test form on 11 March. Internet Based Advertising (IBA) allows advertisers to ...

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