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27 th Apr 2011

Search Alliance – A genuine competitor to Google in EMEA becoming more distant

The rumours of the past few weeks of a delay in the official rollout of the Search Alliance in Europe, the Middle East and Africa (EMEA), have now been confirmed, meaning Yahoo! and Microsoft's Bing will continue to operate as separate platforms for the foreseeable future, all of 2011 at least. But why the sudden change in strategy? Advertisers and Agencies were led to believe the Alliance would finally provide a credible alternative to Google, and sources had suggested the migration in the US, while not error free, was considered to be successful.

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Blog Blog
31 st Mar 2011

Google +1 - Striiiiike three, and you're out!

Today's limited release by Google of its new "+1" or "plus one" feature inevitably has the Internet awash with buzz and speculation about its impacts and the implications it will have for online marketers. What do Greenlighters have to say about +1? Let's find out...

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Blog Blog
03 rd Mar 2011

Search Alliance no threat to Google, just more of the same

The Yahoo! /MSN Search Alliance, which rolled out in the US late last year - and with mixed results, transitions in Europe imminently. As advertisers and agencies this side of the Atlantic await its arrival, Greenlight is sceptical it will finally deliver on being a serious Google competitor. Moreover, we have uncovered shortcomings when it comes to paid search with the Alliance and what it really offers the advertiser.

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Blog Blog
01 st Mar 2011

Google's "Farmer" Algorithm Update

Last month I wrote about an algorithm update released by Google designed to combat duplicate content. Last week Google was hot on its own heels with another algo change that hits purveyors of "low quality content". The algorithm update (which, in a fine SEO tradition of being branded with an easily remembered name, is being called the "Farmer" update) seems to be doing exactly what it was designed for: destroying the rankings of sites that many Google users are sick and tired of seeing in the SERPs.

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Blog Blog
18 th Mar 2010

How does the weather affect internet retail sales?

We talk about the weather all of the time, but rarely do we stop to consider how it impacts on the marketer and specifically how it affects the sales performance of a website. The intricacies are far more complex than just whether it's summer or winter. There are in fact two very different categories of weather changes we should consider.

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Blog Blog
13 th Nov 2008

After the ban was lifted – the latest on Google’s new gambling policy

So Google has done a complete U-turn on its gambling policy, allowing gambling ads to target England, Scotland and Wales. You may well have read the news here first in last month's newsletter, when we revealed the search engine's plans the day before they officially broke the news.

Google announc...

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