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15 th Nov 2012

Christmas shoppers are expected to spend a total of £86bn this year

Advent Calendar from Greenlight provides digital marketers with tips to make Search and Social Media campaigns successful in time for Christmas 2012. With online sales in 2012 predicted to account for 10.6% of the total retail spend, retailers need to ensure their sites are optimised and offer a good experience.

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Brands , eCommerce , and more...
Press Press
15 th Nov 2012

UK: Online sales expected to account for 10.6% of total retail spend

Christmas shoppers are expected to spend a total of £86bn this year, according to a report* just published. With online sales predicted to account for 10.6% of the total retail spend, retailers need to ensure their sites are optimised and offer a good experience.

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Brands , eCommerce , Facebook , and more...
Blog Blog
19 th Jul 2012

Take the pain out of your Christmas12 planning with Greenlight's Digital Campaign Planner. We've mapped it all out for you!

We've gone and got your #Christmas12 digital campaigns all worked out for you with this beauty. You'll just love it and its complimentary too! All part of Greenlight's initiative to get all you digital marketers and retailers well prepped pre and post the festive season.

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Adwords , Analytics , and more...
Press Press
19 th Jul 2012

Greenlight showcases Integrated Search Planner for Christmas 2012

Greenlight showcases Integrated Search Planner for Christmas 2012 Integrated Search Planner as part of Greenlight's initiative to help all digital marketers and brands get their #Christmas12 campaigns ready, ahead of the festive season. The planner shows what you should be doing right now across SEO, PPC and Social Media.

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Adwords , Analytics , Brands , and more...
Blog Blog
12 th Jul 2012

Christmas Planning in July? If you’ve not started in some capacity, guess what, you’re behind already!

Yes, it does come early for digital marketers and Greenlight's #Christmas12 conference offered huge amounts of valuable insight into how retail brands should prepare their Christmas digital marketing strategy. We've outlined some of the key ways the lessons learned in the #Christmas12 conference should impact your social strategy, as a brand.

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Analytics , Brands , and more...
Blog Blog
03 rd Jul 2012

Images increasingly important to search yet few sites are optimised to take advantage

According to Google, image search makes up about 5.7% of all Google searches and 5% of all search is image related. Yet few sites are optimised to take advantage. A recent survey of the top 20 websites thought to have fairly advanced SEO, undertaken by Elasticera, highlighted their optimisation in this area was poor, at best. So what can be done to capitalise on this free traffic? Richard Yeo, CEO and Founder of Elasticera, shares his thoughts.

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Algorithm , Brands , Google , and more...
Press Press
21 st Feb 2012

Brands, get ‘pinned’ for profit with Pinterest

Brands take note. Pinterest is showing all the right signs of becoming a mainstream player on the Social Media front. “Pinterest - Best Practice Guide”, by Greenlight, spells out why this matters. Brands serious about leveraging this medium to boost revenues from online and mobile channels are advised to get themselves firmly ‘pinned’ to the Pinterest ‘board’ as opposed to hanging on its fringes.

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Brands , Facebook , Pinterest , and more...
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