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Press Press
12 th Oct 2012

Marriott and Secret Escapes check into Hotel Top 10 sites for searches as TripAdvisor, Superbreak exit

TripAdvisor.co.uk and Superbreak.com have dropped off the rankings of the ten most visible sites for hotel-related searches, according to Greenlight's latest research, ‘Hotels Sector Report - Issue 13’.

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Brands , Google , Hotels , and more...
Press Press
05 th Oct 2012

ASOS catwalk looking crowded as House of Fraser steps it up

House of Fraser has knocked ASOS off top spot to become the most visible site for fashion retail-related searches, reveals the latest research Greenlight.

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Brands , Fashion , Google , and more...
Press Press
03 rd Oct 2012

Greenlight appoints new CFO on the back of 29 per cent rise in income

Greenlight, has appointed former BBC Studios and Post Productions’ commercial and Finance Director, Warren Newbert, as chief financial officer (CFO). The appointment closely follows significant successes recorded by Greenlight in 2011/12, in which its year-on-year income has seen a significant 29 per cent growth to reach almost £9 million as the agency’s operations grow in scale and complexity.

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Paid Search , SEO , and more...
Magazine Magazine
13 th Sep 2012

The Magazine: Christmas Edition

The Magazine: Christmas Edition The latest edition of Greenlight’s Magazine provides you with top tips to help you plan your online Christmas 2012 campaign. In this Christmas issue, our in-house experts discuss why Christmas comes early for digital marketers, as well as the value of implementing Social Media and Mobile strategies into your Christmas 2012 campaign.

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Google , Mobile , Paid Search , and more...
Retail Banking Retail Banking
13 th Sep 2012

Retail Banking Sector Report, Issue 13, July 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data for retail banks. This report provides an exclusive snapshot of the Search and Social Media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: Bank Accounts, Credit & Debit Cards, Mortgages and Loans

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Paid Search , and more...
Press Press
12 th Sep 2012

From 0% to 75%, Google’s share of visibility for car insurance-related searches soars overnight

Following on from credit cards and bank accounts, Google has launched a price comparison service for car insurance in the UK, prominently promoted in its search engine results pages when a relevant online search is made. Whilst Google’s latest endeavour will come as no surprise to incumbent financial comparison search sites, they will without doubt be rattled and with good reason.

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Google , Insurance , and more...
Blog Blog
31 st Aug 2012

Understanding how online influences offline

eCommerce is big business – it’s now estimated to be worth a staggering £5 trillion a year globally. But that’s only part of the story. Sales through offline stores, branches and call centres still account for over 90% (Source: Forrester) of all retail turnover in most European markets, making traditional channels the primary sales channel for many organisations. But online research has changed consumer behaviour beyond all recognition - the “prosumer” has arrived. Google's David Liversidge, explains.

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Brands , Buying Cycle , and more...
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