Aboutopen
Press Press
15 th Nov 2012

UK: Online sales expected to account for 10.6% of total retail spend

Christmas shoppers are expected to spend a total of £86bn this year, according to a report* just published. With online sales predicted to account for 10.6% of the total retail spend, retailers need to ensure their sites are optimised and offer a good experience.

View the news item »

Brands , eCommerce , Facebook , and more...
Press Press
30 th Oct 2012

5 essential Paid Media tips to stand out from the crowd

Integrating Paid Media campaigns into other channels like Social Media can help brands stand out from the crowd and in the lead up to Christmas could help pay dividends.

View the news item »

Adwords , CPA , CTR , Google , and more...
Blog Blog
30 th Oct 2012

Five Essential Paid Media Tips for Christmas 2012

Having a well thought out Paid Media strategy, can make all the difference between having a successful online campaign and falling behind. However, to stand out from the crowd, why not think about integrating your Paid Media campaign into other channels, such as Social Media.

View the blog post »

Adwords , CPA , CTR , Google , and more...
Blog Blog
19 th Oct 2012

Top five tips for a successful SEO Christmas

The traditional logic around Christmas SEO goes something like SEO takes 3-6 months to take effect therefore,to be on the safe side, SEO for Christmas keywords should start in July.Today, freshness is usually the focus of at least 3 or 4 Google algorithm updates every month, which shows us just how important it is. It means that search engines are much more reactive to what we as marketers do, and as a result “slow and steady wins the race” isn’t always true anymore.

View the blog post »

Algorithm , Digital PR , and more...
Blog Blog
18 th Oct 2012

Holidays: Travel Republic and Sunmaster step into Greenlight's top 10

Greenlight's latest holiday report highlights the most popular terms consumers used to search for long haul and short haul holidays on Google UK in August. It analysed which brands, retailers and review sites were the most visible in both the Natural Search and Paid Media results and therefore had the greatest share of consideration.

View the blog post »

Google , Holidays , and more...
Press Press
18 th Oct 2012

Teletext steals Icelolly’s lead to become most visible site for holidays

Teletextholidays.co.uk has knocked leading holiday price comparison site Icelolly.com off top spot, to emerge the most visible site for holiday-related searches, according to Greenlight's latest quarterly research, ‘Holidays – Issue 14’.

View the news item »

Google , Holidays , and more...
Blog Blog
12 th Oct 2012

Laterooms.com maintains its lead as most visible site for hotel searches

Laterooms.com maintained its lead as the most visible site for hotel searches in August according to Greenlight's latest report. This it did by achieving a sizeable share of voice across Natural Search and Paid Media. Interestingly, its share of visibility in Paid Media almost trebled from 24% in May to 69% in August.

View the blog post »

Brands , Google , Hotels , and more...
More...