19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Experts fighting back The current balance of power between crowds and experts hugely favours crowds, largely because the social media and networking movement of recent years has given the crowd the tools and mechanisms it needs to build efficient methods of collaboration and communication, and...
Update: Subsequent to this post being written Matt Cutts has confirmed that the change to the handling of nofollow described below is real, and that in fact it has been treated this way for over a year.
This week is awash with bloggable news, but within SEO circles the most "buzzy" has been Goo...
Powered by Gossip