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31 st Oct 2007

Top Search Stories - October 2007

Google's battle with Microsoft has dominated the search news headlines this month as the two tech giants vied to secure a stake in social networking site, Facebook. The tussle was won by Microsoft who parted with a cool (and somewhat over inflated) $240m for a 1.6% stake in the company. The deal will see Microsoft become the exclusive third-party ad platform partner for Facebook allowing them to sell ads internationally.

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Blog Blog
06 th Feb 2012

Google’s new privacy policy confirms CTR use in algorithm

Scheduled to come into effect on March 1, Google’s much publicised new Privacy Policy and terms, which it says will give users better search results, ads and improve their experience overall, have come under scrutiny from the European Union’s (EU) data protection authorities. They have asked for rollout to be delayed in order to fully verify the terms are not in breach of EU data protection laws.

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Blog Blog
15 th Feb 2011

Why links should be an important part of your SEO activity

What you may know already is that links should form part of any SEO campaign. What you may not be aware of is just how much of an incredibly powerful and influential component of the campaign they are. Some websites can even rank on page one of Google – for even the most competitive terms – based almost entirely on the makeup of their links, and with little to do with the content of their site.

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Blog Blog
26 th Oct 2009

Experts Vs Crowds

Experts fighting back The current balance of power between crowds and experts hugely favours crowds, largely because the social media and networking movement of recent years has given the crowd the tools and mechanisms it needs to build efficient methods of collaboration and communication, and...

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Blog Blog
08 th Jun 2009

'No follow' Links are PageRank “Black Holes” – Maybe

Update: Subsequent to this post being written Matt Cutts has confirmed that the change to the handling of nofollow described below is real, and that in fact it has been treated this way for over a year.

This week is awash with bloggable news, but within SEO circles the most "buzzy" has been Goo...

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Blog Blog
07 th Jun 2007

Does search engine optimization take time to be effective

SEO doesn't exist in a vacuum. You are not optimising your site, you are optimising it against somebody else, principally the people that already occupy the coveted page 1 space....and they are there in that space, because they have achieved the highest level of relevance.

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