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30 th Oct 2012

Five Essential Paid Media Tips for Christmas 2012

Having a well thought out Paid Media strategy, can make all the difference between having a successful online campaign and falling behind. However, to stand out from the crowd, why not think about integrating your Paid Media campaign into other channels, such as Social Media.

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Adwords , CPA , CTR , Google , and more...
Blog Blog
18 th Oct 2012

Holidays: Travel Republic and Sunmaster step into Greenlight's top 10

Greenlight's latest holiday report highlights the most popular terms consumers used to search for long haul and short haul holidays on Google UK in August. It analysed which brands, retailers and review sites were the most visible in both the Natural Search and Paid Media results and therefore had the greatest share of consideration.

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Google , Holidays , and more...
Press Press
18 th Oct 2012

Teletext steals Icelolly’s lead to become most visible site for holidays

Teletextholidays.co.uk has knocked leading holiday price comparison site Icelolly.com off top spot, to emerge the most visible site for holiday-related searches, according to Greenlight's latest quarterly research, ‘Holidays – Issue 14’.

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Google , Holidays , and more...
Blog Blog
12 th Oct 2012

Laterooms.com maintains its lead as most visible site for hotel searches

Laterooms.com maintained its lead as the most visible site for hotel searches in August according to Greenlight's latest report. This it did by achieving a sizeable share of voice across Natural Search and Paid Media. Interestingly, its share of visibility in Paid Media almost trebled from 24% in May to 69% in August.

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Brands , Google , Hotels , and more...
Press Press
12 th Oct 2012

Marriott and Secret Escapes check into Hotel Top 10 sites for searches as TripAdvisor, Superbreak exit

TripAdvisor.co.uk and Superbreak.com have dropped off the rankings of the ten most visible sites for hotel-related searches, according to Greenlight's latest research, ‘Hotels Sector Report - Issue 13’.

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Brands , Google , Hotels , and more...
Press Press
08 th Aug 2012

Apple and Amazon dominate online space for Brown Goods

Amazon UK was the most visible brown goods advertiser online, Apple remained the most visible website for brown goods-related searches whilst the keyword ‘iPhone 5’ received the highest number of queries, reveals Greenlight's latest report covering Brown Goods.

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Apple , Brands , Brown Goods , and more...
Blog Blog
22 nd Mar 2012

Greenlight Research - Grocery retailers having impact on traditional high street providers for loans, online

The latest quarterly research from Greenlight covering the Retail Banking sector, reveals that the majority of UK online consumer searches for retail banking-related products in January pertained to loans, with grocery retailers taking two of the top three spots in terms of visibility for loan-related products.

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