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Press Press
16 th Jan 2012

Google tipped to overtake Yahoo to become king of display advertising in 2012

Greenlight, expects search giant Google to overtake Yahoo and become king of display advertising by the end of the year. Greenlight also predicts 2012 will be will be the year of social link building and that social media sites will take on a multi-faceted identity. These alongside others from Yahoo, Google and Microsoft, are some of the firm’s predictions in the latest quarterly edition of Greenlight’s monthly magazine which accompanies Greenlight’s independent research.

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Press Press
02 nd Dec 2009

Google’s “First Click Free” policy weakens Microsoft’s hand in its struggle to improve Bing

London, 2 December, 2009 - Google has announced a change to it's so called "First Click Free" policy. It used to say that newspapers and other subscription sites are allowed to erect pay walls around their content while still letting Google in to index (and subsequently rank) that content in its...

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Blog Blog
30 th Jul 2007

Microsoft moves to protect search records

Microsoft has chipped in with its own claim to internet search privacy protection by announcing it will make all records of search queries anonymous after 18 months. Google, the leader in internet search, said in March that it would limit the period it kept personal information relating to search queries to 18 months, and last week said its 'cookies' - the files a website stores in a user's computer so it can be identified the next time it visits - would expire after 2 years.

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Blog Blog
17 th Dec 2008

Top stories Dec 2008

Yahoo Yahoo! cuts search agency commission
by Hannah Kimuyu

The news Yahoo! will reduce the levels of UK paid search commission it gives to agencies as of 1 January 2009 begs the question: is the search engine simply responding to Google's removal of Best Practice Funding (BPF)?

While Google is remov...

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Blog Blog
31 st Oct 2007

Top Search Stories - October 2007

Google's battle with Microsoft has dominated the search news headlines this month as the two tech giants vied to secure a stake in social networking site, Facebook. The tussle was won by Microsoft who parted with a cool (and somewhat over inflated) $240m for a 1.6% stake in the company. The deal will see Microsoft become the exclusive third-party ad platform partner for Facebook allowing them to sell ads internationally.

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Blog Blog
29 th Aug 2007

Top 5 Most Common Paid Search Pitfalls

Search marketing has seen explosive growth since its birth, and owes its rapid adoption by marketers to the increasing volume of consumers that use search as part of their every day lives. Its main role has always been to help the consumer find relevant products, services or information via the web. With user attention almost solely focused on the results on the first page, it stands to reason that being on page one on a major search engine should produce a significant amount of qualified traffic, sales and of course a strong revenue stream.

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Blog Blog
19 th Jun 2009

Top stories June 2009

Bing Microsoft launches Bing supported by $100m advertising drive
The big news this month is that Microsoft launched its new search engine, Bing, on 28 May, its fourth new engine in five years and a replacement for last year's Live Search.

The company described it as 'specifically designed to build on...

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