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Blog Blog
03 rd Jul 2012

Joined up Marketing: In with the old, in with the new

Online marketing activities, from SEO, pay per click (PPC) and the new frontier of social media, are often found not only running independently of each other but of all other PR and marketing activities within a business. Now that these new media channels have proved they are here to stay, the important thing for businesses is how to go about complete integration with the other long standing and established channels.

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Brands , CPC , Facebook , and more...
Blog Blog
27 th Jun 2012

Editorially speaking: The importance of online conversations

The digital age has offered writers a new creative and diverse platform. Writing for the web is, of course, different to any other form of writing and demands its own rules, but what defines success online is very much the same as any other writing sphere: you connect, you engage, your content is shared and you become credible.

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Copywriting , Google , and more...
Webinars Webinars
21 st May 2008

Link Building. The Good, The Bad and The Ugly

Link Building. The Good, The Bad and The Ugly Lifting the lid on link building – ‘The Good, the Bad and the Ugly’ When it comes to getting page 1 rankings, nothing seems to move them higher and faster than link building. But getting links seems fraught with obstacles. Firstly they’re difficult to get, but get too many and via the wrong techniques and you risk evoking the wrath of search engines in the form of a ban or penalty. So how do you navigate the incredibly powerful, but seemingly confusing world of link building strategies? Well…this webinar will be the best place to start. With years of experience in link building for some of the toughest industries and having come across every technique in the book, Greenlight will be lifting the lid on the world of link building. We’ll explore some of the good techniques, the bad, and of course the ugly...no stone will be left unturned as we go from white hat to black hat and everything in between. You will also have the chance to pose your own burning questions to the panel in the live Q&A session. Whatever your natural search goals are, link building will play a substantial part and this webinar will arm you with the knowledge you need to make the right decisions and have the right expectations from your link building efforts in 2008 and beyond.

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Press Press
09 th Feb 2011

Google algorithm update slams duplicate content

Just last month, leading search marketing specialist and technology firm, Greenlight, pointed out in its 2011 top 10 predictions for natural and paid search, that among other things, search engines would take an even more aggressive stance towards duplicate and low value content this year. It is going on almost a week since Google’s Matt C

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Press Press
30 th Mar 2012

Greenlight Academy Announces Search and Social Media Training Courses for 2012

Greenlight Academy, the training division of leading independent digital marketing agency Greenlight, has released its 2012 schedule of Search and Social Media courses, all of which are now open for registration online.

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Press Press
16 th Jan 2012

Google tipped to overtake Yahoo to become king of display advertising in 2012

Greenlight, expects search giant Google to overtake Yahoo and become king of display advertising by the end of the year. Greenlight also predicts 2012 will be will be the year of social link building and that social media sites will take on a multi-faceted identity. These alongside others from Yahoo, Google and Microsoft, are some of the firm’s predictions in the latest quarterly edition of Greenlight’s monthly magazine which accompanies Greenlight’s independent research.

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Press Press
12 th Jan 2012

Google integration of Google+ into search results - 'Social Search' finally here

Google has revealed it will imminently be integrating Google+ into its search results, to deliver search results that better reflect user preferences and also incorporate content shared by people in their respective Google+ Circles. This is a major change to how Google’s search results are assembled and something brands and business with an online presence cannot afford to ignore. Moreover, with soon to be released research from Greenlight indicating Facebook could potentially capture 22 per cent of the global search market were it to launch its own search engine tomorrow, this move by Google has not come a minute too soon.

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