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Press Press
01 st Mar 2013

UK Car Insurance: Go Compare holds its lead in Google advertising listings

Go Compare has held on to its lead in Google advertising listings for car insurance despite Google’s share of search visibility for car insurance in Paid Media having increased on the previous quarter and rival comparison sites having likewise grown their share of voice, reveals the latest research from Greenlight.

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Advertising , Brands , and more...
Insurance Insurance
12 th Feb 2013

Insurance Sector Report, Issue 15, January 2013

A 360˚ analysis of the most important search terms, trends and benchmarking data in the Insurance sector. This report provides an exclusive snapshot of the Search and Social Media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: Home, Travel and Car Insurance

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Insurance , PPC , SEO , and more...
Blog Blog
12 th Dec 2012

Google has re-launched a UK mortgage comparison service

Research from Greenlight shows that Google’s entry into both credit cards and car insurance had less than a 1% impact on what people clicked on when they searched Google for those products. According to Andreas Pouros, Chief Operating Office at Greenlight, initial evidence suggests the same to be true for mortgages.

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Finance , Google , Insurance , and more...
Insurance Insurance
26 th Nov 2012

Insurance Sector Report, Issue 14, October 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data in the Insurance sector. This report provides an exclusive snapshot of the Search and Social Media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: Home, Travel and Car Insurance

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Insurance , PPC , SEO , and more...
Press Press
21 st Nov 2012

Greenlight secures LV= digital marketing brief

Greenlight has been awarded a brief to define a digital strategy and implement integrated paid media and search campaigns for LV=’s life and pensions business, to continue its investment and further its growth via digital channels.

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Algorithm , and more...
Press Press
12 th Sep 2012

From 0% to 75%, Google’s share of visibility for car insurance-related searches soars overnight

Following on from credit cards and bank accounts, Google has launched a price comparison service for car insurance in the UK, prominently promoted in its search engine results pages when a relevant online search is made. Whilst Google’s latest endeavour will come as no surprise to incumbent financial comparison search sites, they will without doubt be rattled and with good reason.

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Google , Insurance , and more...
Blog Blog
12 th Jul 2012

Christmas Planning in July? If you’ve not started in some capacity, guess what, you’re behind already!

Yes, it does come early for digital marketers and Greenlight's #Christmas12 conference offered huge amounts of valuable insight into how retail brands should prepare their Christmas digital marketing strategy. We've outlined some of the key ways the lessons learned in the #Christmas12 conference should impact your social strategy, as a brand.

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Analytics , Brands , and more...
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