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Press Press
30 th Jan 2012

Searches for holidays to Africa overtake North America and close gap with Europe

Online holiday searches totalled 3.1 million at the latter end of 2011 and the African continent saw a surge of queries far exceeding those for the Caribbean, Far East or South East Asia, according to leading digital marketing agency, Greenlight’s latest report ‘Holidays Issue 11’.

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Press Press
24 th Aug 2011

Top 10 holiday-related search terms revealed

Notting Hill Carnival is almost here and for those toying with the idea of getting away over the August bank holiday, ‘cheap holidays’, ‘holidays’ and ‘last minute holidays’ could well be the terms seeing a flurry of search activity on Google, if the most popular holiday-related search term trends in the U

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Press Press
12 th Jul 2011

Consumer online search for holidays double with the term ‘cheap holidays’ dominating

Consumers in the UK looked to book their holidays well in advance of summer, according to Greenlight's latest quarterly research, ‘Holidays February 2011’. The report reveals 3.1 million holiday-related searches were conducted on Google in February compared to 1.2 million in the previous quarter.

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Press Press
14 th Jul 2010

Holiday searches up 25%

 

London, 14 July, 2010 - Figures out from the ONS show the number of Brits travelling abroad last year dropped 15%. However, neither strikes nor volcanic ash appear to have dented their appetite for holidays, shows the latest research from Greenlight. According to the independent specialist...

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Press Press
05 th Jul 2010

Google’s latest move a serious threat to Travel Intermediaries

 

Google has announced its purchase of a specialist aggregator of airline flight information, ITA Software, in a venture into travel, making it easier for users of its search functions to find quick information about convenient flights and airfares. Although Google has stressed it has no pla...

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Press Press
20 th Oct 2010

Online holiday searches up 78% on July levels

London, 20 October 2010 - There were 17 million Google searches for holidays made by UK consumers in August. This was a marked increase of 78% on June's 9.5 million, reveals the latest independent quarterly report, 'Holidays August 2010', by search specialist marketing and technology firm, Green...

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Press Press
04 th Nov 2009

DirectLineHolidays and FirstChoice top Greenlight’s integrated search report for the holiday sector

London, 4 November, 2009 - Greenlight, the UK's leading independent search marketing agency has released its first quarterly integrated research report for the holiday sector. Each report consists of both natural and paid search data, to offer a fully integrated analysis. The report determines t...

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