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11 th May 2012

Google and Facebook will both be front and centre in 'social search'

Findings from a Greenlight survey indicate Google+ might be more successful than most have initially speculated and that Facebook could potentially capture close to a quarter of the search market globally were it to launch a search engine of its own tomorrow. This market share would make Facebook the second most utilised search engine in every major market except for China, Japan, and Russia, where it would occupy an uncontested third place.

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Bing , Brands , Facebook , and more...
Blog Blog
13 th Jun 2012

Social Olympics: Olympic Torch Relay proves social media a double-edged sword for its sponsors

Social Olympics: Olympic Torch Relay proves social media a double-edged sword for its sponsors With the Diamond Jubilee behind us, and less than 50 days until the start of the Olympic games, things are starting to ramp up for Olympic sponsors. However, the last two weeks reveal the down sides to Olympic sponsorship, with social media playing a central role in delivering the challenge. Find out how the brands we're following have faired and if they're on track when it comes to working the social media relay in their favour.

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Brands , Facebook , and more...
Blog Blog
23 rd May 2012

3 arguments AGAINST following the herd and including social media buttons and widgets on your site

Whenever a new social network starts gaining in popularity (recently it’s been Google+ and Pinterest), there always seems to be a mad rush to add the new network’s ‘share’ button to every web page on the planet in fear of missing out on a traffic deluge. But are you really going to miss out on traffic if you don’t include these buttons or widgets on your site?

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Facebook , Google , and more...
Blog Blog
27 th Apr 2012

Google’s own social endeavours with Google+ might be more successful than most have initially speculated

Google and Facebook will both be front and centre in ‘social search’. So it won’t be enough for sites to simply be relevant. They will also need to demonstrate qualities that attract social validation and promotion.

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Adwords , Bing , Facebook , and more...
Blog Blog
10 th Feb 2012

Google+ is pushing hard

Contrary to popular opinion, G+ does not represent a frantic attempt to develop a "social Google" but rather a natural business opportunity it couldn't avoid but pursue. The web - as a transposition of the 'real world' - has evolved towards a system of social interaction, expanding to accommodate the unavoidable need to find multiple ways of sharing experiences. As Google is at the heart of most of web users' online experience, this move looks like the natural evolution and adaptation towards a new structure. Whether or not Google+ might or might not be successful as a social network, brands should subscribe to and be part of it.

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