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Blog Blog
12 th Oct 2012

Laterooms.com maintains its lead as most visible site for hotel searches

Laterooms.com maintained its lead as the most visible site for hotel searches in August according to Greenlight's latest report. This it did by achieving a sizeable share of voice across Natural Search and Paid Media. Interestingly, its share of visibility in Paid Media almost trebled from 24% in May to 69% in August.

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Brands , Google , Hotels , and more...
Press Press
12 th Oct 2012

Marriott and Secret Escapes check into Hotel Top 10 sites for searches as TripAdvisor, Superbreak exit

TripAdvisor.co.uk and Superbreak.com have dropped off the rankings of the ten most visible sites for hotel-related searches, according to Greenlight's latest research, ‘Hotels Sector Report - Issue 13’.

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Brands , Google , Hotels , and more...
Press Press
05 th Oct 2012

ASOS catwalk looking crowded as House of Fraser steps it up

House of Fraser has knocked ASOS off top spot to become the most visible site for fashion retail-related searches, reveals the latest research Greenlight.

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Brands , Fashion , Google , and more...
Blog Blog
14 th Sep 2012

Google and Facebook will both be front and centre on the ‘Social Search’ stage

CEO of Facebook Mark Zuckerberg has made it clear that Facebook has every intention of giving Google a run for its money by marrying social networking with one of the most valuable areas of the technology industry: Search. The Search market represents a "big opportunity" that Facebook is uniquely positioned to address, said Zuckerberg at a tech industry conference in San Francisco earlier this week.

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Bing , Facebook , Google , and more...
Press Press
14 th Sep 2012

Facebook could capture 50% of global Search market in just a few years

CEO of Facebook Mark Zuckerberg has made it clear that Facebook has every intention of giving Google a run for its money by marrying social networking with one of the most valuable areas of the technology industry: Search. A Greenlight reveals that whilst Facebook could capture half of the global search market in just a few years, Google and Facebook will both be front and centre in ‘Social Search’.

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Bing , eCommerce , Facebook , and more...
Magazine Magazine
13 th Sep 2012

The Magazine: Christmas Edition

The Magazine: Christmas Edition The latest edition of Greenlight’s Magazine provides you with top tips to help you plan your online Christmas 2012 campaign. In this Christmas issue, our in-house experts discuss why Christmas comes early for digital marketers, as well as the value of implementing Social Media and Mobile strategies into your Christmas 2012 campaign.

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Google , Mobile , Paid Search , and more...
Press Press
12 th Sep 2012

From 0% to 75%, Google’s share of visibility for car insurance-related searches soars overnight

Following on from credit cards and bank accounts, Google has launched a price comparison service for car insurance in the UK, prominently promoted in its search engine results pages when a relevant online search is made. Whilst Google’s latest endeavour will come as no surprise to incumbent financial comparison search sites, they will without doubt be rattled and with good reason.

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Google , Insurance , and more...
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