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Magazine Magazine
30 th Nov 2012

The Magazine: 2013 Predictions Edition

The Magazine: 2013 Predictions Edition As 2012 comes to an end, we look at what 2013 holds for the Search industry. Our directors provide insights into the advancements that can be expected in SEO, PPC and Social Media, whilst Google highlights what to expect from the 2013 consumer.

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Google , Magazine , PPC , SEO , and more...
Blog Blog
23 rd Nov 2012

Google’s ‘Remarketing in Search’ programme could have huge impact on existing remarketing approach

Google recently launched a new beta ‘Remarketing in Search’, that could have a substantial impact on the way we traditionally use remarketing. It aims to take the benefits of remarketing and leverage them within the search engine results pages (SERPs).

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Adwords , Algorithm , and more...
Press Press
30 th Oct 2012

5 essential Paid Media tips to stand out from the crowd

Integrating Paid Media campaigns into other channels like Social Media can help brands stand out from the crowd and in the lead up to Christmas could help pay dividends.

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Adwords , CPA , CTR , Google , and more...
Blog Blog
30 th Oct 2012

Five Essential Paid Media Tips for Christmas 2012

Having a well thought out Paid Media strategy, can make all the difference between having a successful online campaign and falling behind. However, to stand out from the crowd, why not think about integrating your Paid Media campaign into other channels, such as Social Media.

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Adwords , CPA , CTR , Google , and more...
Blog Blog
19 th Oct 2012

Top five tips for a successful SEO Christmas

The traditional logic around Christmas SEO goes something like SEO takes 3-6 months to take effect therefore,to be on the safe side, SEO for Christmas keywords should start in July.Today, freshness is usually the focus of at least 3 or 4 Google algorithm updates every month, which shows us just how important it is. It means that search engines are much more reactive to what we as marketers do, and as a result “slow and steady wins the race” isn’t always true anymore.

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Algorithm , Digital PR , and more...
Blog Blog
18 th Oct 2012

Holidays: Travel Republic and Sunmaster step into Greenlight's top 10

Greenlight's latest holiday report highlights the most popular terms consumers used to search for long haul and short haul holidays on Google UK in August. It analysed which brands, retailers and review sites were the most visible in both the Natural Search and Paid Media results and therefore had the greatest share of consideration.

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Google , Holidays , and more...
Press Press
18 th Oct 2012

Teletext steals Icelolly’s lead to become most visible site for holidays

Teletextholidays.co.uk has knocked leading holiday price comparison site Icelolly.com off top spot, to emerge the most visible site for holiday-related searches, according to Greenlight's latest quarterly research, ‘Holidays – Issue 14’.

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Google , Holidays , and more...
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