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Press
The SEO/PPC Trade-Off Audit
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
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Press
Pay for Performance Social Media Management
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
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Magazine
The Magazine: Spring Edition
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Nintendo DS, Wii and Xbox 360 most popular searched for products online, in January
London, 7 April, 2010 - Totalling 16 million and accounting for 75% of online searches, gaming consoles & games were the most queried items when UK consumers went online in January to buy entertainment retail-related products, including CDs, DVDs and Blu-Ray DVDs. This is according to new re...
Online Gaming - Casino encroaches on Poker and Bingo’s share of play
London, 2 March, 2010 - Casino has encroached on Bingo and Poker's popularity in the UK's online gaming sector, reveals the latest independent report by Greenlight, the UK's leading and award winning search marketing agency. The research 'Gaming Sector Report - Issue 4', reveals that UK online s...
Google ban gambling ads
Search Marketing for the Gaming Industry – Top 10 Considerations (Part 1 of 2)
Gaming is one of the hardest industries to find Search Marketing success within, but if you can get it right the rewards are enormous. My top 10 considerations can be found below - good luck!
1.The 'gaming industry' is not one industry 2.The big search terms are very big search terms 3. Limit...
Search Marketing for the Gaming Industry – Top 10 Considerations (Part 2 of 2)
Continued from Traffic Report, June 2008.
1. The 'gaming industry' is not one industry 2. The big search terms are very big search terms 3. Limited long tail but not for long 4. Plan for Seasonality 5. Loyal users aren't so loyal...
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