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Press Press
10 th May 2010

Five-fold rise in online searches for flights to short haul destinations

London, 10 May, 2010 - A report out today by Greenlight, the UK's leading independent specialist search engine optimisation (SEO) and pay per click (PPC) consulting firm, reveals that UK consumer online searches for flights to short haul destinations in March 2010 totalled 24.4 million, almost f...

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Press Press
23 rd Apr 2010

Sharm el Sheikh and Turkey top long and short haul holiday searches

London, 23 April, 2010 - Sharm el Sheikh and Turkey proved the two most searched for long haul and short haul destinations when UK consumers went online in February to find a holiday. This is according to the latest research by Greenlight, the UK's leading independent specialist search engine op...

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Press Press
10 th Feb 2010

Ryanair loses visibility to EasyJet Online

London, 10 February, 2010 - Ryanair has lost almost 60% of its visibility online since September 2009, reveals independent research by Greenlight, the UK's leading award winning search marketing agency. The report, 'Flights Sector Report - Issue 4', analysed key search terms used when UK consume...

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Press Press
19 th Nov 2009

Greenlight study reveals SkyScanner and EBookers top Google flights search results for Q3 2009

London, 19 November, 2009 - Greenlight, the UK's leading independent search marketing agency, has released its latest integrated quarterly research for the flight industry. The most recent study covers Q3 2009 and consists of paid search as well as natural search analysis, to offer a fully inte...

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Blog Blog
04 th Apr 2012

Greenlight Research-UK: More than twice as many searches made for Hotels at home than abroad

Airports are braced for the Easter holiday rush as folk head home or take a flight of fancy elsewhere. More than 370,000 passengers are expected to leave Heathrow Airport between Good Friday and Easter Monday, and 200,000 will pass through Gatwick – all of which surely bodes well for the hotel trade. In fact, Greenlight's latest independent research covering the hotel sector, found that in January, the number of hotel-related searches made online by UK searchers totalled 2 million. Interestingly however, the majority of their hotel queries pertained to the UK.

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Blog Blog
28 th Mar 2012

Greenlight Research - UK: Holiday searches up 42% with North America making the greatest gains

Searches for holidays online in January were up a massive 42% on November 2011 levels, according to the latest quarterly research from Greenlight covering consumer search behaviour in the holiday sector. This may in part, perhaps, have been driven by savvy consumers looking to book holidays early and additionally pre-empting last week’s budget announcement in which Chancellor George Osborne confirmed the double inflationary increase in Air Passenger Duty (APD) to all destinations commencing 1 April 2012.

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Blog Blog
03 rd Jun 2011

Google Flights Search has taken off and will fly high

A few days ago Google officially launched its flights search feature in the organic results. If you search for "flights from London to Manchester" or "flights to New York", you will now see a selection of flights, flight times and what airlines provide services to your destination above the natural search results. With the new feature, Google will certainly distract searchers from clicking on some of the high-ranking results from big aggregators like cheapflights.co.uk, skyscanner.net, travelsupermarket.com and many other online travel agents and airlines.

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