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Blog Blog
13 th Jul 2012

Effectiveness of advertising on Facebook called into question by BBC's ‘VirtualBagel’ experiment

For Greenlight and many other agencies and brands, advertising on Facebook has become part of the 'usual mix. We specifically saw our Facebook investment (client media spend) overtake both Yahoo and Bing collectively at the start of 2011, hinting the channel has constant growth and is delivering a strong enough return to invest more.

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Brands , Facebook , and more...
Press Press
13 th Jul 2012

BBC’s ‘VirtualBagel’ experiment does not prove Facebook Advertising ineffective

The effectiveness of advertising on Facebook is being called into question following revelations from the BBC that its ‘VirtualBagel’ experiment, an imaginary business which it started in a bid to test it, received 1,600 ‘likes’ in just 24 hours despite the fact that the ‘VirtualBagel’ page offered no products or interesting content. Facebook claims lack of interest in a targeted market is often the result of poor targeting of adverts and Greenlight agrees.

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Brands , CTR , Facebook , and more...
Blog Blog
12 th Jul 2012

Christmas Planning in July? If you’ve not started in some capacity, guess what, you’re behind already!

Yes, it does come early for digital marketers and Greenlight's #Christmas12 conference offered huge amounts of valuable insight into how retail brands should prepare their Christmas digital marketing strategy. We've outlined some of the key ways the lessons learned in the #Christmas12 conference should impact your social strategy, as a brand.

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Analytics , Brands , and more...
Press Press
04 th Jul 2012

Christmas comes early for Digital Marketers

Greenlight has lined up a panel of representatives from the biggest names in the Search and Social Media space (Facebook, YouTube, Google+, Kred, Sysomos, Criteo, Hydra), to provide critical insight to retailers on why they should be planning Christmas campaigns around their Search and Social media platforms.

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Brands , Facebook , Google , and more...
Blog Blog
04 th Jul 2012

Greenlight lines up biggest names in the Search and Social Space for Christmas Conference

Christmas comes early for digital marketers as Greenlight hosts its Christmas Conference tomorrow, Thursday 5 July, in central London. Lined up is a panel of representatives from the biggest names in the Search and Social Media space - Facebook, YouTube, Google+, Kred, Marketwire (Sysomos), Criteo and Hydra.

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Brands , Facebook , Google , and more...
Blog Blog
03 rd Jul 2012

Joined up Marketing: In with the old, in with the new

Online marketing activities, from SEO, pay per click (PPC) and the new frontier of social media, are often found not only running independently of each other but of all other PR and marketing activities within a business. Now that these new media channels have proved they are here to stay, the important thing for businesses is how to go about complete integration with the other long standing and established channels.

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Brands , CPC , Facebook , and more...
Press Press
11 th May 2012

Google and Facebook will both be front and centre in 'social search'

Findings from a Greenlight survey indicate Google+ might be more successful than most have initially speculated and that Facebook could potentially capture close to a quarter of the search market globally were it to launch a search engine of its own tomorrow. This market share would make Facebook the second most utilised search engine in every major market except for China, Japan, and Russia, where it would occupy an uncontested third place.

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Bing , Brands , Facebook , and more...
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