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14 th Jun 2013

Facebook clickable hashtags – A Twitter Teaser or Investor pleaser?

Finally, three months after rumours first surfaced, the social networking site has officially announced it will be introducing clickable hashtags. Question is, why and moreover, does the nature of the network allow hashtags to facilitate organic viral explosions like Twitter?

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Advertising , Brands , and more...
Press Press
07 th Mar 2013

Facebook banks on replicating mobile Ad success with its News Feed redesign

Facebook today formally unveiled the redesign of its News Feed. Whilst Facebook has taken the success of advertising in peoples’ newsfeeds on mobile and based its News Feed redesign on mirroring that format (or close to it) on all devises, which should boost revenues, the conflict between user experience and driving more ad dollars looms large.

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Advertising , Brands , and more...
Blog Blog
31 st Jan 2013

Facebook ad revenues are up - challenge is in how it can increase monetisable engagement between users and advertisers

Facebook has shown strong performance in Q4 with revenues up 40%. Its mobile ad sales have more than doubled on the previous quarter to total $306m, and now account for 23% of the Social Network’s overall ad revenues. The challenge now is in how it can increase monetisable engagement between users and advertisers whilst maintaining quality in terms of both targeting and also user experience. Graph Search is capable of doing this at the local business level, but getting increasingly more from big brands is the big challenge.

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Advertising , Brands , and more...
Press Press
31 st Jan 2013

Facebook ad revenues are up - but is the trajectory sustainable?

Facebook has confounded critics who thought it would be incapable of making money from the rapid growth of mobile device usage. Not only has it revealed a strong performance in Q4 with revenues up 40%, its mobile ad sales have more than doubled on the previous quarter to total $306m, to account for 23% of the Social Network’s overall ad revenues. However, according to Andreas Pouros, COO at Greenlight, there are indicators Facebook has achieved this growth by being as aggressive as it can be in pushing advertising to the masses within the confines it currently works in. Research* from the agency also suggests consumer apathy could pose a significant threat to future growth.

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Advertising , Brands , and more...
Press Press
15 th Jan 2013

Facebook’s Graph Search – A story of ‘Three’ Halves

Further to speculation that has been building up over week, Facebook has today announced an addition to its social network - a smart search engine it has called ‘‘Graph Search ’. It will allow people using Facebook to more quickly find answers to questions about friends in their Social Graph. Andreas Pouros, COO at Greenlight, says today’s announcement is a story of ‘three’ halves.

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Advertising , Brands , and more...
Press Press
15 th Jan 2013

Facebook Mystery: Search and Mobile Ad Revenue – prime indicators of what’s to follow

Ahead of Facebook’s ’'Come see what we're building” mystery press conference taking place at its Californian headquarters today, speculation is rife as to exactly what the social network will be unveiling. According to Andreas Pouros, chief operating officer at Greenlight, two things are poignantly clear and are likely to be the key indicators as to what Facebook will be revealing.

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Advertising , Apple , Brands , and more...
Press Press
15 th Nov 2012

UK: Online sales expected to account for 10.6% of total retail spend

Christmas shoppers are expected to spend a total of £86bn this year, according to a report* just published. With online sales predicted to account for 10.6% of the total retail spend, retailers need to ensure their sites are optimised and offer a good experience.

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Brands , eCommerce , Facebook , and more...
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