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Press Press
11 th Jun 2013

Greenlight adds new Industry verticals to research portfolio and incorporates Mobile search insights

Greenlight is expanding its current research portfolio, adding eight new industries to the five it currently covers. This sees the number of sectors covered by Greenlight’s free quarterly reports grow from fifteen to twenty-three. Additionally, new to all the reports is the inclusion of mobile search data.

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Boutique Hotels , Brands , and more...
Press Press
02 nd May 2013

Report reveals the most visible Lifestyle & Boutique Hotel sites, online

Greenlight will unveil exclusive research charting the most visible Boutique & Lifestyle Hotel websites, at this year’s international luxury hotel conference, Boutique Hotel Summit. Chris Bland, client services director at Greenlight will present findings from "Boutique & Lifestyle Hotels" report, commissioned by Boutique Hotel News.

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Brands , eCommerce , Google , and more...
Press Press
28 th Mar 2013

Domestic locations dominate Hotel searches, London and Edinburgh top the list

Consumer online searches for hotels in London, Manchester, Edinburgh, York and Cardiff proved to be the most popular in February, hauling in over 307,000 queries, reveals the latest quarterly search data from Greenlight.

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Brands , eCommerce , Hotels , and more...
Press Press
27 th Mar 2013

Amazon feels the heat as Argos tops search chart for cooking appliances

UK web search volumes for cooking appliances in February surged 5% on the previous quarter and at the expense of refrigeration, dishwasher and laundry products, reveals the latest quarterly White Goods research from Greenlight. Whilst Argos held its lead as the most visible site for cooking appliances-related searches, Amazon UK, which the previous quarter ranked second, slipped to fourth place as Appliances Online and Tesco nudged ahead of it

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Brands , eCommerce , and more...
Press Press
07 th Mar 2013

Facebook banks on replicating mobile Ad success with its News Feed redesign

Facebook today formally unveiled the redesign of its News Feed. Whilst Facebook has taken the success of advertising in peoples’ newsfeeds on mobile and based its News Feed redesign on mirroring that format (or close to it) on all devises, which should boost revenues, the conflict between user experience and driving more ad dollars looms large.

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Advertising , Brands , and more...
Press Press
22 nd Feb 2013

ASOS and Debenhams most visible fashion retailers, online

The battle for the online customer was evident at London Fashion Week, as leading fashion retailers moved well past physical audiences to showcase their latest collections in a bid to grow their online footprint. The latest research from leading independent digital marketing agency, Greenlight, shows online searches for fashion-related products in January were up on October 2012 levels and retail research agency Conlumino, which values the current UK fashion market at £44 billion, expects the online channel to account for close to 11% of sales by the end of the year compared to 8% at present.

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Brands , eCommerce , Fashion , and more...
Press Press
07 th Feb 2013

“Enhanced Campaigns”-Google announces significant changes to its AdWords digital advertising platform

Google has announced significant changes to its AdWords digital advertising platform adding functionality it calls “Enhanced Campaigns”. Put simply, it centralises controls for mobile and desktop advertising campaigns in one place and offers advertisers more data to show the real value of their campaigns. Previously businesses have had to submit individual advertising campaigns for different devices, locations and times - a labour-intensive process which most times results in their running hundreds of similar campaigns simultaneously.

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Advertising , Analytics , and more...
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