19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Google introduces changes to Quality Score system
Earlier this month, Google announced changes to its Quality Score metric, which is used to measure the relevancy of paid search ads. As part of the new metric, ad quality will be measured when a search is actually made, replacing the current syste...
The findings from trade organisation European Interactive Advertising Association (EIAA) indicate that advertisers are diverting spend away from TV and print into online. Much of this transition will see online ad spend rise by over 65% in 2008. A big part of this expansion includes a boost in E...
With the news that Google is to scrap its best practice funding programme - worth an estimated £50m a year to EMEA agencies - it seems the halcyon days of Google agency kickbacks are well and truly over.
But is there all that much to miss?
Launched by Google in 2005, Best Practice Funding (BPF) was...
Audiences are on the move and marketers need to shift their focus to follow them if they want to continue growing or retaining their market share.
According to recent findings by the European Interactive Advertising Association (EIAA), the internet is rivalling TV and outstripping print and outdo...
Powered by Gossip