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03 rd Sep 2008

Top Search Stories – September 2008

Google Google introduces changes to Quality Score system

Earlier this month, Google announced changes to its Quality Score metric, which is used to measure the relevancy of paid search ads. As part of the new metric, ad quality will be measured when a search is actually made, replacing the current syste...

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Blog Blog
22 nd Jun 2007

UK leads the way for European online ad spending

Online advertising spending within the 13 countries of the IAB Europe network was Eur8.003 billion ($10.08 billion) in 2006, according to the Interactive Advertising Bureau (IAB) Europe's "Pan-European Online Advertising Spend" study, analyzed by PriceWaterhouseCoopers.

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Blog Blog
14 th Feb 2008

Are you tracking your search activity or struggling to see the value in it?

The findings from trade organisation European Interactive Advertising Association (EIAA) indicate that advertisers are diverting spend away from TV and print into online. Much of this transition will see online ad spend rise by over 65% in 2008. A big part of this expansion includes a boost in E...

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Blog Blog
03 rd Sep 2008

Google scraps best practice funding - end of an era or heralding a new dawn?

With the news that Google is to scrap its best practice funding programme - worth an estimated £50m a year to EMEA agencies - it seems the halcyon days of Google agency kickbacks are well and truly over.

But is there all that much to miss?

Launched by Google in 2005, Best Practice Funding (BPF) was...

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Blog Blog
17 th Dec 2008

Watching is down. Searching and socialising are on the up.

Audiences are on the move and marketers need to shift their focus to follow them if they want to continue growing or retaining their market share.

According to recent findings by the European Interactive Advertising Association (EIAA), the internet is rivalling TV and outstripping print and outdo...

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Blog Blog
17 th Jan 2012

Google will overtake Yahoo to become king of display advertising in 2012

2011 has been a busy year for the Search industry with Google acquiring Invite Media and Teracent. As we head into 2012, Google is about to officially launch its DoubleClick Search V3 platform - DS3 - a bid management programme which will combine Yahoo and MSN into an AdWords type interface, and significantly invest in the Double Click platform, specifically Double Click for Advertisers (DFA) and the Exchange. As advertisers will we really need to invest elsewhere when Google could potentially provide it all?

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Blog Blog
26 th Sep 2011

Display Wars - a few battles may be over but the war for Display rages on

With the battle between the big three growing ever more intense with the news in May 2011 that Google, already dominating the Search space, had outrun Yahoo in what was the latter's final bastion, Display advertising, can the Search Alliance pick itself up, dust itself off and fight the battle now on two fronts?

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