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Press Press
09 th Feb 2011

Greenlight reveals its top 10 predictions for natural and paid search in 2011

With Google’s Instant Preview here to stay, leading search marketing specialist and technology firm Greenlight, has 2011 pegged as “web design year”. Greenlight predicts Google and Bing will offer app search before the year is out, competition between the two to hot up and dupl

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Press Press
30 th Mar 2012

Greenlight Academy Announces Search and Social Media Training Courses for 2012

Greenlight Academy, the training division of leading independent digital marketing agency Greenlight, has released its 2012 schedule of Search and Social Media courses, all of which are now open for registration online.

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Press Press
16 th Jan 2012

Google tipped to overtake Yahoo to become king of display advertising in 2012

Greenlight, expects search giant Google to overtake Yahoo and become king of display advertising by the end of the year. Greenlight also predicts 2012 will be will be the year of social link building and that social media sites will take on a multi-faceted identity. These alongside others from Yahoo, Google and Microsoft, are some of the firm’s predictions in the latest quarterly edition of Greenlight’s monthly magazine which accompanies Greenlight’s independent research.

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Blog Blog
30 th Apr 2012

Should we bother with Facebook Advertising if 44% of us would never click on a sponsored ad?

Following on from Andreas Pouros’ blog, I take one of his closing points: “The good news for Facebook is that it could capture around 22% of that search market by barely breaking a sweat”. Although tiny when compared to Google’s 87% share [Source: Greenlight - Search and Social Survey 2011/2012], the opportunity still presents a greater share when compared to the other big players in the market (Yahoo, Bing etc).

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Adwords , Bing , CTR , and more...
Blog Blog
22 nd Jun 2007

Distilling Universal Search

When Google announced universal search critics latched onto something that has been done a dozen times before by other engines. Never mind the fact that it has been tested in one form or another with the "OneBox" on Google for some time now. I am not sure what is actually new.

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Blog Blog
22 nd Jun 2007

eBay pulls ads from Google ad network

eBay has pulled all of its paid search ads from Google's AdWords network in the U.S., an eyebrow-raising move likely to be interpreted in the industry as a sign of deteriorating relations between the two Internet giants.

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Blog Blog
02 nd Apr 2009

Top stories April 2009

Google Google launches behavioural targeting programme

The latest development from the Google lab - a behavioural targeting programme that will display adverts across its AdSense content network and YouTube - was launched in test form on 11 March. Internet Based Advertising (IBA) allows advertisers to ...

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