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Blog Blog
22 nd Aug 2012

Why Google Is Looking Beyond The Last Click

Customers may make purchase choices at varying points during the search process, and therefore you need to ensure that your search advertising is effective before they have made these choices and not after. Gabriel Hughes Phd, Head of Attribution Google Northern and Central Europe, shares insights on why advertisers would do well to look beyond the last click when it comes to attribution modelling.

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Analytics , Attribution , CPC , and more...
Blog Blog
19 th Jul 2012

Take the pain out of your Christmas12 planning with Greenlight's Digital Campaign Planner. We've mapped it all out for you!

We've gone and got your #Christmas12 digital campaigns all worked out for you with this beauty. You'll just love it and its complimentary too! All part of Greenlight's initiative to get all you digital marketers and retailers well prepped pre and post the festive season.

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Adwords , Analytics , and more...
Blog Blog
03 rd Jul 2012

Joined up Marketing: In with the old, in with the new

Online marketing activities, from SEO, pay per click (PPC) and the new frontier of social media, are often found not only running independently of each other but of all other PR and marketing activities within a business. Now that these new media channels have proved they are here to stay, the important thing for businesses is how to go about complete integration with the other long standing and established channels.

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Brands , CPC , Facebook , and more...
Blog Blog
29 th Mar 2012

Is it worth bidding on generics?

The fact is your generic keywords will always be more expensive than your brand terms, as the space will always be more competitive with so many brands and resellers vying for the same audience. Unless your PPC strategy is heavily brand focussed, one would also expect there to be significantly more generic keywords then brand terms within the account.

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