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26 th Jul 2012

The mighty hurdle: What happens when Brands meet the News and the News meets Censorship

The sporting event hosted in London this summer is a great example of how censorship can affect a brand's digital journey - especially when it comes to online PR. The trick is to leverage key events and news that you can naturally associate your brand with, add sources and back up your position with timely, relevant commentary. Jump through censorship hurdles by being smart with your language; allude to events, play on words - even pun - and write your marketing materials in a dignified and controlled manner.

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Brands , Copywriting , and more...
Blog Blog
19 th Jul 2012

Take the pain out of your Christmas12 planning with Greenlight's Digital Campaign Planner. We've mapped it all out for you!

We've gone and got your #Christmas12 digital campaigns all worked out for you with this beauty. You'll just love it and its complimentary too! All part of Greenlight's initiative to get all you digital marketers and retailers well prepped pre and post the festive season.

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Adwords , Analytics , and more...
Press Press
19 th Jul 2012

Greenlight showcases Integrated Search Planner for Christmas 2012

Greenlight showcases Integrated Search Planner for Christmas 2012 Integrated Search Planner as part of Greenlight's initiative to help all digital marketers and brands get their #Christmas12 campaigns ready, ahead of the festive season. The planner shows what you should be doing right now across SEO, PPC and Social Media.

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Adwords , Analytics , Brands , and more...
Blog Blog
11 th Jul 2012

Can Fashion stay still for SEO?

Because of fashion's transient nature, writing a press release around the subject can seem redundant. Nevertheless, when it comes to search engine optimisation (SEO), where keywords are concerned, knowing where content is going is vital.

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Brands , Copywriting , and more...
Blog Blog
27 th Jun 2012

Editorially speaking: The importance of online conversations

The digital age has offered writers a new creative and diverse platform. Writing for the web is, of course, different to any other form of writing and demands its own rules, but what defines success online is very much the same as any other writing sphere: you connect, you engage, your content is shared and you become credible.

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Copywriting , Google , and more...
Press Press
30 th Mar 2012

Greenlight Academy Announces Search and Social Media Training Courses for 2012

Greenlight Academy, the training division of leading independent digital marketing agency Greenlight, has released its 2012 schedule of Search and Social Media courses, all of which are now open for registration online.

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